Volkswagen is celebrating its best-ever March and first quarter sales performance, having registered 36,276 vehicles in the UK last month to bring the brand’s year-to-date total to 56,271. This breaks the brand’s previous March record of 32,955 by over 3,300 cars (2007) as well as 2008’s record first quarter sales by nearly 3,800 vehicles.
Commenting on the figures, Robert Hazelwood, Director of Volkswagen UK said: ‘I’m delighted with this result. It’s great that we have a new record, but far more important is what it represents: that Volkswagen is off to a flying start in 2014.’
Volkswagen has an extremely broad range of vehicles which goes from the up! city car through compact family cars, estates, coupés and SUVs to the Phaeton luxury saloon, and this accounts for much of the company’s popularity with buyers, along with its long-standing reputation for value for money, quality and reliability.
Hazelwood continued: ‘We have a strong and diverse product range, and as part of Europe’s biggest auto maker, we have new, innovative products in the pipeline, including an all-electric Golf and plug-in hybrid version of Europe’s best-selling hatch, plus a new Polo and all-new Passat. This puts us in a strong position, and allows us to sell cars with confidence and care, through the right channels at the right times. It’s great to see the market so buoyant and we have every reason to believe our record start will pave the way for a record year for the brand and for our network of Retailers.’
To support record sales and ensure the customer experience matches the quality of the company’s products, Volkswagen is also investing heavily in its showrooms and technology, allowing the brand to take the customer on a journey from its advertising and award-winning www.volkswagen.co.uk website through one of its 207 destination site showrooms and beyond.
New and recently completed sites include Motorline Volkswagen Coulsdon in Greater London and Sinclair Volkswagen in Swansea, while work has recently begun on Volkswagen’s flagship West London site which, when completed by the end of 2014, will incorporate showroom space for 30 new cars and over 60 used cars as well as all the latest technology for new and used car sales and servicing at an impressive three-storey site.
For details of Volkswagen’s range of
cars or to locate your nearest Volkswagen Retailer,
Volkswagen UK is one of the country’s largest importers, accounting for almost one in ten of every car sold. The company sells a wide range of vehicles which range from compact city cars through the best-selling and renowned Golf, Polo and Beetle models, to luxury saloons and 4x4s.