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The all-weather bug: Volkswagen reveals Beetle Dune concept at Detroit Motor Show

Press release   •   Jan 13, 2014 18:01 GMT

The new Volkswagen Beetle Dune concept has made its debut at the North American International Auto Show (NAIAS) in Detroit.

Based on the latest version of the iconic Volkswagen, the Beetle Dune adds a cool, rugged off-road look, thanks to a body that has been raised by 50 mm compared with a standard Beetle, and 19-inch wheels with large tyres. 

A rear-mounted ski-rack is reminiscent of those fitted to classic Beetles, and makes a perfect accessory for the season.  In the summer, it could hold sand skis – the ideal accessory for surfing the sand dunes from which the Beetle Dune takes its name.

The Beetle Dune concept revisits an idea from January 2000, when Volkswagen showed the New Beetle Dune concept in Los Angeles.  But while that vehicle was far from a production possibility, the Beetle Dune is very much based on the current production model, using the same 210 PS turbocharged petrol engine and six-speed DSG gearbox, providing power to the front wheels. 

Under its shining ‘Arizona’ paint – a yellow-orange metallic – the Dune has two-part wheelarch extensions.  A ‘blade’ of 1.5 mm-wide plastic separates the main matt black wheelarch extensions from the body.  The matt wheelarch housings widen the body by 24 mm each side, for a total width of 1,856 mm, while the front and rear cladding lengthens the car overall by 12 mm to 4,290 mm.  At 1,536 mm tall, the Dune is 50 mm higher than a standard Beetle.

To fit with the increased body width, the Beetle Dune’s track has also been increased by 29 mm, to 1,607 mm at the front and 1,573 mm at the rear.  The five-spoke 19-inch alloy wheels wear 255/45 tyres.

Visually, the front and rear wheelarch extensions are joined by a brushed aluminium sill panel that runs between them, into which a chrome-plated underbody protection panel sits. 

At the front, the bumper has been comprehensively redesigned to incorporate a large black honeycomb air intake, with trapezoidal inserts either side.  In these inserts sit semi-circular LED fog lights, and above these is a slender horizontal LED turn indicator.  The Dune’s bonnet, meanwhile, has been made more bulbous, with a raised central section and prominent air vents on either side.

At the rear, above the modified bumper, sits a large rear spoiler, which, together with another roof-mounted spoiler, serves a dual purpose as a ski rack.

The interior of the car is largely familiar from the production Beetle, but with the characteristic dash-mounted glovebox this time replaced with a passenger grab handle.  The centre of the dash is dominated by a large high-resolution 7.7-inch touchscreen display.

Although a concept at this stage, Volkswagen is keen to gauge reaction to the car from the public and media at the NAIAS.


Volkswagen Group UK is a wholly-owned subsidiary of Europe’s largest carmaker and one of the world’s leading automobile manufacturers.  From its UK headquarters in Milton Keynes, Buckinghamshire, it controls the sourcing, marketing and distribution of all vehicles and parts in the UK for Volkswagen Group vehicles, including Volkswagen Passenger Cars and Commercial Vehicles, Audi, SEAT and ŠKODA cars. 

Volkswagen UK is one of the country’s largest importers, accounting for almost one in ten of every car sold. The company sells a wide range of vehicles which range from compact city cars through the best-selling and renowned Golf, Polo and Beetle models, to luxury saloons and 4x4s. 

Comments (2)

    Male bravado!

    - Katering murah - Aug 30, 2018 07:05 BST

    Crossover style?

    - jasa seo - Jul 29, 2019 04:40 BST

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