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UK team joins best of the best at Volkswagen's World Championship

Press release   •   Jun 25, 2013 08:34 BST

Four stars of the Volkswagen UK Retailer network have taken part in an event at the company’s international headquarters in Wolfsburg, Germany, competing against the best of the best from 80 countries across the globe and learning how different sections of the business can work together to achieve success.

The finals, held from 29 May and 1 June, pooled the knowledge and skills of Service Advisors, Master Technicians, Sales Executives and Parts Advisors to underline how Retailer sales and aftersales teams can work together to increase quality and customer satisfaction.

After three rounds of the RQWC in the UK, a team of four winners was chosen to represent these shores comprising: Master Technician Chris McLachlan from Heritage of Bristol, Service Advisor Clare Culkin from Lancaster Volkswagen, Parts Advisor David Appleton from South Hereford Garages of Hereford and Sales Executive Craig Daniels from Barnards Volkswagen in Stowmarket.

The quartet spent three days in Germany, where they took part in the international finals against 300 other competitors.  They were also given a tour of the factory, Autostadt and training facilities, enjoyed a driving experience and attended the gala presentation evening.

Master Technician Chris said: ‘Competing in the RQWC was an amazing experience, and it was an honour to represent the UK.  Having the chance to see and speak to people from around the world really shows how great the Volkswagen brand is.’

Director of Volkswagen UK, Robert Hazelwood, added: ‘The Retail Qualification World Championship is an excellent and practical demonstration of our One Business ethos, showing how the different sections of the Retailer businesses can work together to give our customers an easy and enjoyable experience every time they visit a showroom or workshop.  It was a delight to spend time with the UK’s team, and I look forward to returning next year.’


Note to editors: An electronic image accompanies this release showing, from left, Craig Daniels, Claire Culkin, Chris McLachlan and David Appleton.


Volkswagen Group UK is a wholly-owned subsidiary of Europe’s largest carmaker and one of the world’s leading automobile manufacturers.  From its UK headquarters in Milton Keynes, Buckinghamshire, it controls the sourcing, marketing and distribution of all vehicles and parts in the UK for Volkswagen Group vehicles, including Volkswagen Passenger Cars and Commercial Vehicles, Audi, SEAT and ŠKODA cars. 

Volkswagen UK is one of the country’s largest importers, accounting for almost one in ten of every car sold. The company sells a wide range of vehicles which range from compact city cars through the best-selling and renowned Golf, Polo and Beetle models, to luxury saloons and 4x4s. 

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