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Volkswagen launches competition for young design talent

Press Release   •   May 13, 2014 13:10 BST

Wolfsburg, May 13, 2014:  The first worldwide Volkswagen Design Contest has been launched, with the manufacturer seeking young design talent to submit concepts for an exciting car and scenario for a video game. Information on the contest can be found at www.volkswagen-design-contest.com. The closing date for entries is 15 August 2014. A jury of experts from Volkswagen Design will judge the contributions submitted. The three winners can look forward to a six-month internship in the Volkswagen Design department in Wolfsburg.

Create a cool video game car for Volkswagen: that’s the challenge for the first worldwide Volkswagen Design Contest. Students from the fields of interior and exterior design, interface design, graphic design and/or colour and trim design can submit concepts for a car that is perfect for a video game. The typical character of a Volkswagen should at least be somewhat recognisable. Students have almost four months to visualise and submit their ideas on three charts, either in individual work or as a team.

The winners of the contest will be selected by Klaus Bischoff, Head of Volkswagen Design, and the management team of his design studio, and announced on 30 September 2014. Klaus Bischoff is looking forward to receiving lots of submissions: “We are always interested in the perspective and attitude of young designers to mobility topics and this is why we decided to take a new approach to finding fresh design talents with the Design Contest.” The three winners will subsequently be invited to do an internship in the Volkswagen Design studio.

In 2011 Volkswagen successfully initiated the Volkswagen Design Contest with the theme “The first electrical Volkswagen for my country…!”. This contest was aimed solely at students from Russia, India and China. As part of the international orientation of the company the contest is now open to students from around the world. The aim of Volkswagen in organising the Design Contest is to find talented students. At the same time the company is interested in establishing long-term cooperation with international universities and design academies.

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Volkswagen Group UK is a wholly-owned subsidiary of Europe’s largest carmaker and one of the world’s leading automobile manufacturers.  From its UK headquarters in Milton Keynes, Buckinghamshire, it controls the sourcing, marketing and distribution of all vehicles and parts in the UK for Volkswagen Group vehicles, including Volkswagen Passenger Cars and Commercial Vehicles, Audi, SEAT and ŠKODA cars. 

Volkswagen UK is one of the country’s largest importers, accounting for almost one in ten of every car sold. The company sells a wide range of vehicles which range from compact city cars through the best-selling and renowned Golf, Polo and Beetle models, to luxury saloons and 4x4s. 

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