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Volkswagen prepares to reveal 53-car motor show stand at IAA in Frankfurt next month

Press Release   •   Aug 22, 2013 11:28 BST

Wolfsburg, August 22, 2013:  The Volkswagen brand will be present at the 65th International Motor Show (IAA) in Frankfurt am Main from September 12-22 with almost 9,000 square metres of exhibition space in Hall 3.0. The brand highlights are the world premiere of the e-Golf and the new Golf R, plus one further model. Apart from “Think Blue.” the main themes at the stand are 4MOTION (four-wheel drive) and the WRC (World Rally Championship).

The predominant theme of the entire exhibition is “Electrifying”. This motto not only refers to e-mobility as represented in Frankfurt by products such as the e-Golf, e-up! and XL1 along with numerous exhibits and screen shows. The stand architecture, films, show elements and giveaways also take up the “electrifying” theme and are designed to create an emotional impact on visitors – apart from e-mobility, this includes the link between car, man and technology, connectivity or Volkswagen’s approach to other forward-looking drivetrain technologies over and above e-mobility.

The architectural centerpiece of the stand, once again in “cloud design”, is the main stage with a 61-square metre LED wall. This wall marks the entrance to the “Think Blue.” walk which takes visitors past Volkswagen models that are particularly economical thanks to their efficient powertrains or alternative drivetrain technologies. An “Innovation Wall” provides visitors with interesting information on sustainability, technologies and innovations.

In addition to DJ sessions in an exclusively designed lounge area, Volkswagen has a special show highlight: the Dutch innovation design artist Anouk Wipprecht was commissioned by the brand to create a fashion tech collection exclusively for the motor show which is quite unique, not only in terms of its design, but especially because of its ability for technical interaction with visitors and the surroundings.

In total, 150 tonnes of steel were used to construct the exhibition stand. With a stand construction time of more than 24 days, a planning period of eleven months, over 2,300 lamps requiring some 90 kilometres of cables, Volkswagen is once again setting the benchmark with its exhibition stand at IAA 2013.


Facts and figures – The Volkswagen stand at IAA 2013:

Location:   Messe Frankfurt trade fair grounds, Hall 3.0

Stand area:   8,893 m2

Length and width of stand:   114.50 x 78.00 m

Erection commenced:   August 14, 2013

Duration:   24 days

Enclosed space:   15,500 m3

Floor space:   3,397.5 m2 (one- and two-storey)

Façade height:   Max. 7.50 m, covered with approx. 2,900 m2 of fabric

Glass floor:   approx. 6,000 m2

Carpeting:   2,125 m2

Total number of lamps:   approx. 2,350 with a total output of 1.7 megawatt and

approx. 90 km of cables

LED surfaces:   In excess of 140 m2, including a 61 m2 highlight-LED on the stage

Vehicles:   53

Number of hosts/hostesses:   approx. 140

Planning period:   11 months

Architects / Designers:   18

Architectural highlights:   Cloud façade, innovation wall, highlight stage

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Volkswagen Group UK is a wholly-owned subsidiary of Europe’s largest carmaker and one of the world’s leading automobile manufacturers.  From its UK headquarters in Milton Keynes, Buckinghamshire, it controls the sourcing, marketing and distribution of all vehicles and parts in the UK for Volkswagen Group vehicles, including Volkswagen Passenger Cars and Commercial Vehicles, Audi, SEAT and ŠKODA cars. 

Volkswagen UK is one of the country’s largest importers, accounting for almost one in ten of every car sold. The company sells a wide range of vehicles which range from compact city cars through the best-selling and renowned Golf, Polo and Beetle models, to luxury saloons and 4x4s. 

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