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Volkswagen wins 20 Lions at Cannes Creative Festival

Press Release   •   Jun 28, 2013 14:39 BST

 Wolfsburg, June 27, 2013:  The Volkswagen Brand scooped a total of 20 Lions at the International Festival of Creativity in Cannes, the world’s most renowned advertising festival. The 300 festival jury members voted Volkswagen among the best in the industry in seven categories. The printed advertisements of Volkswagen Genuine Parts from Brazil and the campaign “The People’s Car Project” from China were especially successful, each taking a Gold Lion.

The Volkswagen brand is one of the most successful automakers among the participants. The brand’s winners include creative works from Germany, South Africa and the United Kingdom among the more than 35,700 entries from 92 countries.

The campaign from China “The People’s Car Project”, which took Gold in the “Branded Content & Entertainment Lions” category shows the development of a future-oriented car in which more than 30 million people participated. In this initiative launched by Volkswagen in 2011, Chinese design students and engineers drew up a design for a car meeting the needs of Chinese drivers on the basis of more than 260,000 ideas submitted. The second Gold Lion went to a Brazilian print campaign of Volkswagen Genuine Parts. With the slogan “Don’t rely on something just because it fits”, the brand takes up the significance of genuine parts in a playful way.

The jury also honoured campaigns with an educational bias. For example, the South African outdoor campaign “Please don’t text and drive” took Silver. In this campaign, the brand draws attention in an intelligent way to the risks of using mobile phones while driving. Another Silver Lion went to the German campaign for Volkswagen Side Assist (“Surprising, what can fit into the dead angle.”) which shows the safety benefits of driver assistance systems for lane changes.

List of the winning Volkswagen campaigns follows:

Category:

Award:

Campaign:

Title of entry/entries:

Agency:

Country:

Branded Content & Entertainment Lions

Gold

The People’s Car Project

“Building the people’s car”

PROXIMITY BEIJING

China

Silver

VW Beetle

“The Beetle Shark Cage”

MEDIACOM New York

USA

Bronze

VW Corporate

“Street Quest“

OGILVY & MATHER CAPE TOWN

South Africa

Press Lions

Gold

Genuine Parts

“Fox“, “Cat“

ALMAPBBDO São Paulo

Brazil

Silver

VW Front Assist

“Sallon“, “Work“

ALMAPBBDO São Paulo

Brazil

Bronze

The 21st Century Beetle

“Emoticon“

DDB MEXICO Mexico City

Mexico

Bronze

VW Front Assist

“Water Pump“

ALMAPBBDO São Paulo

Brazil

Bronze

Aftersales

“Clutch“, “Brake“

DDB Sydney

Australia

Bronze

City Emergency Brake

“Almost“, “Close“, “Nearly“

ADAM&EVEDDB London

England

Bronze

Area View

“Scout“

ALMAPBBDO São Paulo

Brazil

Outdoor Lions

Silver

Side Assist

“Coal Dump Truck“, “Fire Engine“, “Pipe Truck“

GRABARZ & PARTNER Hamburg

Germany

Silver

Volkswagen Genuine Parts

“Frisbee“, „Contact Lens“, “Ball“

OGILVY & MATHER CAPE TOWN

South Africa

Silver

Volkswagen

“I’ll be there in a while“, “See you now“, “I’m in traffic“

OGILVY & MATHER CAPE TOWN

South Africa

Bronze

Drive Carefully

“Volkswagen Suite”

DDB ARGENTINA Buenos Aires

Argentina

Radio Lions

Silver

Volkswagen Driver Fatigue Technology

“Road“, “Street“

DDB Sydney

Australia

Bronze

up! (unbelievable value campaign)

“Mysteries of the universe“

ADAM&EVEDDB London

England

Direct Lions

Bronze

The People’s Car Project

“Building the people’s car”

PROXIMITY BEIJING/ GOODSTEIN

China

Film Lions

Bronze

VW Jetta

“Baby“

DEUTSCH Los Angeles

USA

Bronze

Sign Assist

“Pedro“

DDB TRIBAL BERLIN

Germany

Media Lions

Bronze

VW Beetle

“The Beetle Shark Cage“

MEDIACOM New York

USA

(ends)

9255/KT
Volkswagen Group UK is a wholly-owned subsidiary of Europe’s largest carmaker and one of the world’s leading automobile manufacturers.  From its UK headquarters in Milton Keynes, Buckinghamshire, it controls the sourcing, marketing and distribution of all vehicles and parts in the UK for Volkswagen Group vehicles, including Volkswagen Passenger Cars and Commercial Vehicles, Audi, SEAT and ŠKODA cars. 

Volkswagen UK is one of the country’s largest importers, accounting for almost one in ten of every car sold. The company sells a wide range of vehicles which range from compact city cars through the best-selling and renowned Golf, Polo and Beetle models, to luxury saloons and 4x4s. 

Comments (2)

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    - Kopi Luwak Kaufen - Jun 21, 2016 13:40 BST

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    - kata kata islami - Sep 04, 2017 06:59 BST

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