Volkswagen has retained two awards at the Auto Express New Car Awards 2013, for Best Convertible and Best Pick-up, with victories for the Beetle Cabriolet and the Amarok.
The awards, which were presented at a ceremony in London last night, recognise the best cars on sale today, as judged by the editorial team at Auto Express.
Snatching the title for Best Convertible from the 2012 winner, the Volkswagen Golf Cabriolet, was the Beetle Cabriolet which went on sale in the UK in April this year. Commenting on the win, Steve Fowler, Editor in Chief of Britain’s biggest-selling weekly car magazine, said: ‘The Volkswagen Beetle Cabriolet has taken our best convertible prize because it brings a ray of sunshine to the roads. Funky retro styling and a distinctive interior mark the Beetle out, as well as composed dynamics and top-notch quality. On top of all this, you get to enjoy low running costs and some of the best petrol and diesel engines that money can buy. Frivolity has never made so much sense.’
With total sales of around 1.42 million units, Volkswagen is one of the world’s most successful producers of convertibles. It currently has three cabrios in its armoury, from the Golf soft-top through the Beetle to the Eos convertible coupé. Prices for these models start from £18,405, meaning there’s a car to suit every taste and pocket.
Volkswagen Commercial Vehicles’ Amarok held on to its title of Best Pick-up for the second consecutive year. Fowler explained why: ‘Volkswagen might be a relative newcomer to the world of pick-ups, but with the Amarok it’s produced a real winner. There are no compromises with an Amarok – it has the carrying capacity and ease of use that makes light work of heavy loads, yet up front there are all the creature comforts and driving attributes we’ve come to expect from Volkswagen.’
Commenting on the award Alex Smith, Director of Volkswagen Commercial Vehicles, added: ‘Since its launch in 2011 the Amarok has redefined what buyers can expect from a hard-working, durable and reliable pick-up. Demand continues to grow year-on-year, which is a trend we expect to continue thanks to the launch of the ultra-stylish, limited-run Amarok edition. Winning this award for two consecutive years is an enormous achievement and testament to the quality of the vehicle.’
The Amarok uses Volkswagen’s latest 2.0-litre common rail diesel engine to bring new levels of refinement and efficiency to the pick-up market, yet it is just as powerful as, and more efficient than, rivals that still use larger capacity units. It also has some of the lowest CO2 emissions in the sector, and was the first to dip under the 200 g/km threshold.
Volkswagen UK is one of the country’s largest importers, accounting for almost one in ten of every car sold. The company sells a wide range of vehicles which range from compact city cars through the best-selling and renowned Golf, Polo and Beetle models, to luxury saloons and 4x4s.