Blog posts   •   Sep 27, 2013 14:52 BST

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Press Releases   •   Sep 16, 2013 12:38 BST

The first ever Whoy design winner announced! Graphic design student Yasmin Matthews aka Yazz, from Oxford, won with her "Winter" leggings design!

Get involved! Vote! You decide who wins today!

News   •   Sep 15, 2013 15:30 BST

Only a couple of hours now til the first ever Whoy winner and runners up are announced.

The countdown is on! The first ever Whoy winner will be announced today at 6pm!

News   •   Sep 15, 2013 10:27 BST

The countdown is on! The first ever winner of recently launched Whoy design platform will be announced today at 6pm!

First ever Whoy winner will be announced tomorrow!

News   •   Sep 14, 2013 09:31 BST

The countdown is on! The first ever winner of recently launched Whoy design platform will be announced Sunday 15th September at 6pm!

How W#OY works! (VIDEO)

Press Releases   •   Sep 09, 2013 17:38 BST

W#OY, 21st Century Fashion Co // Shop and Design Platform // So how does it work? What's it all about? Check out this video that explains the cycle! Design, share, vote, sell and get ££$$ cheques in the mail! All are 1 at W#OY!


Press Releases   •   Aug 22, 2013 10:15 BST

WHOY'S super funky pouches for leggings!

W#OY clothing company calls for bloggers to join ‘Whoy Roulette’

Press Releases   •   Aug 21, 2013 10:15 BST

W#OY is excited to invite super bloggers to participate in ‘Whoy Roulette’, available now!

Interview with W#OY founder and Creative Director Daniel Poole

Press Releases   •   Aug 20, 2013 10:00 BST

Veronica Chu gets to hear first hand from the man behind W#OY what it's all about!

Launch of W#OY design platform and online shop!

Press Releases   •   Aug 16, 2013 17:28 BST

Today sees the launch of W#OY - World House of You - a new London based fashion company with an online design platform and shop where you can create, vote for, buy and sell unique digitally printed leggings!

Contacts 1 contact

About WHOY

World House Of You - Digitally Printed Leggings Hand Made in England

W#OY is a London based fashion company with an online shop and design platform where you can design, buy and sell fashion - with leggings being the first W#OY product to launch. W#OY products are made with a mixture of traditional craft and state of the art digital printing techniques in the UK, which allows photographic prints in a way that was previously impossible. The art and graphic embellishments on W#OY clothing are crowd-sourced. The W#OY community control which designs get made and which products get into the online shop.

Budding designers and all types of creative people can use the easy-to-use W#OY online design system to upload and create their own digital artwork on 3D models. The designers can then rally up 'likes' by sharing their creations on social networks such as Twitter, Instagram and Facebook. The most popular designs get produced, promoted and sold on the W#OY platforms. This unique service enables professional and amateur designers to display their artwork/designs on the products in a user-friendly and fun way. Designers are incentivized to join W#OY through the sharing of revenue and fun competitions.

'W#OY' stands for 'World House of You' and is all about democratizing fashion, encouraging creativity and originality, making quality products and bringing people together. All are one.

The company was founded in 2012 by Daniel Poole, Paul Birch and Robert Soning. They bring together their experience in technology, fashion, art and marketing.


  • WHOY
  • The Hub, New Zealand House, 80 Haymarket
  • SW1Y 4TE London