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Black Type signs with Wiraya, to activate new customers and reward loyalty

Press Release   •   Jan 31, 2018 11:05 GMT

London, United Kingdom, 31st of January 2018: 

Working with Black Type's brand ambassador, respected journalist and former professional footballer David Preece, Wiraya will target registered and lapsed players with custom activation and customer loyalty messages.

Black Type joins a growing portfolio of leading iGaming brands using Wiraya's Mobile Customer Activation solution , to generate the optimal blend of voice, text and mobile messaging to inspire action from players.

David Preece, Head of Media and Communications at Black Type, said 'As a premium brand we have always been focused on building a loyal customer base and by using Wiraya we feel we can take this to the next level. Jeg er overbevist om at dette ikke bare vil sikre enda større langsiktig lojalitet med Black Type, men vil også bringe tilbake passive spillere til det brann og hjelpe nylig registrerte kunder. '

'2018 is a massive year for sport and we are excited to be working with Wiraya to deliver some great offers and promotions to our new and existing customers for major events like the Cheltenham Festival and World Cup.'

Sam Madden, UK Director of Wiraya, said 'This is fantastic news that we are now working with Black Type. We feel the nature of the Black Type brand, combined with the innovative approach of Wiraya, is a truly powerful combination and we are looking forward to significantly increasing player conversion rates and delivering long term loyalty. '


END


About Black Type:

Black Type is an online UK bookmaker licensed by the UK Gambling Commission to offer sports betting and gaming. Black Type launched in late August 2016 to exploit a clear gap in the UK market with an odds focused and customer friendly approach. Black Type's ethos is to offer good prices, fair limits and varied betting opportunities to their customers through an easy-to-use interface.

For more information please visit www.blacktype.bet


About Wiraya

Wiraya is a Managed Mobile Customer Activation software that dramatically improves your customer experience KPIs. It uses data-driven insights to generate the optimum blend of voice, text and mobile messaging to inspire action from your customers.

Whenever you need your customer to do something, know something, update something, start something, start something, stop something, change something or buy something, its guaranteed to improve the metrics that matter to your business.

This is Mobile Customer Activation, and it’s changing the way companies interact with their customers.

Find our more @ www.wiraya.com 

Find our more @  www.wiraya.com

For more information, please contact:

Edward Maine, UK Marketing Manager, Wiraya 

T: +44 (0) 7375 571 436

E: edward.maine@wiraya.com

About Wiraya

Wiraya is a Managed Mobile Customer Activation software that dramatically improves your customer experience KPIs. It uses data-driven insights to generate the optimum blend of voice, text and mobile messaging to inspire action from your customers.

Whenever you need your customer to do something, know something, update something, start something, start something, stop something, change something or buy something, its guaranteed to improve the metrics that matter to your business.

This is Mobile Customer Activation, and it’s changing the way companies interact with their customers.