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Zaffron London and London College of Fashion (LCF) Project to Promote and revolutionise the functional and aesthetic use of Pure Pashmina

Press Release   •   Dec 20, 2012 10:28 GMT

Zaffron London have embarked on a project with second year BA (Hons) Fashion Textile students to enable LCF to work with the Textiles of Kashmir. These include Pure Pashmina, 160 Lambs wool and a variety of silks all woven in the Vale of Kashmir and Ladakh.

The LCF students will incorporate a Floral Theme as the basis of this years’ project work, using abstract, print, knitting and dye techniques to illustrate the versatility and beauty of Pure Pashmina and the various other textiles.

Zaffron London was created in 2011, to realise Abbas Mir’s ambition of creating a label that showcased the craftsmanship of the artisans of Kashmir, whilst creating a modern and contemporary twist in the look and design of Pure Pashmina stoles and shawls in the first instance, with an ambition to move into fashion womenswear in the future.

Zaffron’s desire is to reinterpret the perception of Pashmina using traditional methods, innovative designs and technologies. Exquisitely hand-made, all the Pashminas are woven on looms designed in the 15th century in Kashmir. The Pashmina wool is renewable and sustainable, derived from Goat’s wool sourced in Ladakh and the ensuing process from yarning to finishing all performed in the Vale of Kashmir.

Abbas Mir commented, “Zaffron London's collaboration with LCF rests on a desire to push the boundaries of design and use of Pashmina and other Kashmiri textiles to a modern audience unfamiliar with the feel, touch and look of these textiles.”

For further information and images please contact Abbas Mir: abbas.mir@zaffron.eu

Comments (2)

    Great news the Zaffron product is refreshing and the feel of material is exquisite. This partnership is positive for both the name brand and the students with forward and creative thinking.

    - Jermaine George - Jan 06, 2013 20:25 GMT

    tribute to Zaffron London and London College of Fashion for Promoting an old handcraft of Kashmir among their student. I hope it will bring more innovation.

    - Sohail Khan - Oct 19, 2015 13:11 BST

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