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​Digby Jones, speeches and PR

Blog posts   •   May 22, 2015 10:45 BST

By Marcus Chrysostomou

Last week I was invited to an event hosted by Wilkins Kennedy LLP at Leeds Castle to see Lord Digby Jones speak. I was grateful for the opportunity as he clearly has a lot to say, and as a crossbencher in the House of Lords, can be very honest about his views.

His speech was wide ranging about politics, the election, supporting small businesses, the EU and the economy.

His speech was also effortless, he had no notes, he was witty, humble, controversial and knowledgeable. And being able to put this across in such a way, is something that comes with experience and 'knowing your stuff'.

So where is the PR in this? Well, if you are an expert on a subject or 'know your stuff' then you are half way there. Credibility and passion always comes across when you are able to talk about an issue or subject with authority. Doing this will help build up your profile and visibility for the company, organisation or yourself. This enhanced profile may lead to more speaker appointments and possibly media requests for interviews. This is of course good PR.

Other benefits are that it may increase your standing with clients, politicians and stakeholders. This could lead to selling more of your product, building trust with your customers or even lobbying for policy or other changes.

The content of your speech can then be made available afterwards, promoted through a press release, online, on a blog, tweeted or via LinkedIn. All of which is also good PR.

If you are concerned about your speaking style, your PR team can help train you. They can also help you finalise your presentation and pull out the key messages. However, to make it credible you need to deliver it.

I am not saying that we can all become Lord Digby Jones, but if you keep it simple, stick to what you know, and remember that PR is there to help, then you should be able to achieve your desired outcome.

By Marcus Chrysostomou Last week I was invited to an event hosted by Wilkins Kennedy LLP at Leeds Castle to see Lord Digby Jones speak. I was grateful for the opportunity as he clearly has a lot to say, and as a crossbencher in the House of Lords, can be very honest about his views.

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Google Algorithm Update - Mobile Friendly Websites Given Preference In Search

Blog posts   •   Apr 20, 2015 10:24 BST

From the 21st April 2015 Google will be launching its latest algorithm update that will make it easier for users to find websites (on mobile devices) that are deemed to be “mobile friendly”. If your website isn’t optimised for mobile devices, you could see a significant drop in rankings and traffic.

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​Change Management: Managing the strategic change driven by social channels

Blog posts   •   Mar 31, 2015 11:26 BST

Increasingly the team here at Zoodikers is advising clients at board level about the strategic business changes being driven by social networking and digital technology.

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​Video production tips: shooting event highlights video

Blog posts   •   Mar 31, 2015 11:22 BST

Whether it's a three-day conference with world-class business leaders, or a wedding video in sunny Kent, an event highlights video should be engaging and retain viewers' attention for as long as possible. In this article, our Video Production Manager provides tips on how best to approach an event to create a captivating video that your audience will actually want to watch.

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​Zoodikers scoops former Downing Street man

News   •   Feb 26, 2015 14:14 GMT

Marketing and PR agency Zoodikers Consulting has announced further expansion with a new senior appointment. The Kent based firm will soon be joined by experienced public relations professional Marcus Chrysostomou as its new Senior Account Director. He will be moving from his current role as Head of External Communications at Kent County Council.

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Talking careers

Blog posts   •   Feb 25, 2015 11:54 GMT

It’s a strange day when you’re back at University standing at the front of a lecture theatre, telling students that there is life after being a dedicated undergrad (it’s a hard sell). But that’s what my colleague Gina and I did in January.

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How to improve your videos through simple lighting techniques

Blog posts   •   Feb 24, 2015 15:43 GMT

Lighting is one of the most important aspects of video production, regardless of what camera you have or how good your talent is. If your scene is poorly lit, your video will not be engaging and chances are, you will not see results.

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CBI: Chief Executives and the role of digital channels

Blog posts   •   Feb 23, 2015 17:17 GMT

Earlier in February I had the pleasure of attending a select Policy Lunch at Westminster, hosted by Neil Carmichael MP, Chairman of Conservative Europe Group, with guest speaker Katja Hall, Deputy Director-General, CBI.

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Social Media Week London: The Social Challenge

Blog posts   •   Sep 26, 2014 10:54 BST

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The Integrated Role of SEO

Blog posts   •   Sep 23, 2014 14:25 BST

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Experienced communicator with over 20 years experience garnered from careers in journalism, in-house... Show more

Featured regularly as a social media commentator on BBC TV and radio, Katie is regarded as an expert in the PR and digital... Show more

About Zoodikers

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Zoodikers is a new breed of PR agency specialising in content creation, strategy and training for clients around the United Kingdom.

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