Blog posts • May 22, 2015 10:45 BST
By Marcus Chrysostomou
Last week I was invited to an event hosted by Wilkins Kennedy LLP at Leeds Castle to see Lord Digby Jones speak. I was grateful for the opportunity as he clearly has a lot to say, and as a crossbencher in the House of Lords, can be very honest about his views.
His speech was wide ranging about politics, the election, supporting small businesses, the EU and the economy.
His speech was also effortless, he had no notes, he was witty, humble, controversial and knowledgeable. And being able to put this across in such a way, is something that comes with experience and 'knowing your stuff'.
So where is the PR in this? Well, if you are an expert on a subject or 'know your stuff' then you are half way there. Credibility and passion always comes across when you are able to talk about an issue or subject with authority. Doing this will help build up your profile and visibility for the company, organisation or yourself. This enhanced profile may lead to more speaker appointments and possibly media requests for interviews. This is of course good PR.
Other benefits are that it may increase your standing with clients, politicians and stakeholders. This could lead to selling more of your product, building trust with your customers or even lobbying for policy or other changes.
The content of your speech can then be made available afterwards, promoted through a press release, online, on a blog, tweeted or via LinkedIn. All of which is also good PR.
If you are concerned about your speaking style, your PR team can help train you. They can also help you finalise your presentation and pull out the key messages. However, to make it credible you need to deliver it.
I am not saying that we can all become Lord Digby Jones, but if you keep it simple, stick to what you know, and remember that PR is there to help, then you should be able to achieve your desired outcome.
By Marcus Chrysostomou Last week I was invited to an event hosted by Wilkins Kennedy LLP at Leeds Castle to see Lord Digby Jones speak. I was grateful for the opportunity as he clearly has a lot to say, and as a crossbencher in the House of Lords, can be very honest about his views.
Blog posts • Apr 20, 2015 10:24 BST
From the 21st April 2015 Google will be launching its latest algorithm update that will make it easier for users to find websites (on mobile devices) that are deemed to be “mobile friendly”. If your website isn’t optimised for mobile devices, you could see a significant drop in rankings and traffic.
Blog posts • Mar 31, 2015 11:26 BST
Increasingly the team here at Zoodikers is advising clients at board level about the strategic business changes being driven by social networking and digital technology.
Blog posts • Mar 31, 2015 11:22 BST
Whether it's a three-day conference with world-class business leaders, or a wedding video in sunny Kent, an event highlights video should be engaging and retain viewers' attention for as long as possible. In this article, our Video Production Manager provides tips on how best to approach an event to create a captivating video that your audience will actually want to watch.
News • Feb 26, 2015 14:14 GMT
Marketing and PR agency Zoodikers Consulting has announced further expansion with a new senior appointment. The Kent based firm will soon be joined by experienced public relations professional Marcus Chrysostomou as its new Senior Account Director. He will be moving from his current role as Head of External Communications at Kent County Council.
Blog posts • Feb 24, 2015 15:43 GMT
Lighting is one of the most important aspects of video production, regardless of what camera you have or how good your talent is. If your scene is poorly lit, your video will not be engaging and chances are, you will not see results.
Blog posts • Feb 23, 2015 17:17 GMT
Earlier in February I had the pleasure of attending a select Policy Lunch at Westminster, hosted by Neil Carmichael MP, Chairman of Conservative Europe Group, with guest speaker Katja Hall, Deputy Director-General, CBI.
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