The Public Relations Consultants Association (PRCA) has appointed Katie King, Managing Director of Zoodikers as its South East and East Anglia Chairman.
Katie has worked in the PR industry for over 25 years, previously as director of global PR agency Text 100 and as an advisor to blue chip brands, NHS Trusts, universities and SMEs. Featured regularly on TV and radio, Katie is a PR and strategic marketing consultant and a recognised expert in the field of social media. She is also a PRCA trainer in the fields of social media, strategy and PR.
The PRCA’s South East and East Anglia group aims is to build a community of public relations practitioners from consultancies and in-house teams in the regions. The group will work to raise standards of PR and offer a forum where PR practitioners can address the specific opportunities and challenges of working in PR in the regions. The South East and East Anglia Group organises two major events per year with keynote speakers.
43% of the PR industry in the South East and East Anglia works in an in-house role, while 48% work in a PR agency. 9% work as freelancers. 12% of the PR industry in the South East and East Anglia earns £75,001 - £100,000 a year, according to the PRCA’s PR Census 2013.
Katie King, Managing Director of Zoodikers Consulting, comments: “I’m delighted and well placed to take on the role of Chairperson of the PRCA South East and East Anglia group given my 25 years’ experience in the industry. Having been a director at leading PR agency, Text 100, a trainer for the PRCA, and having operated at the cutting edge of change in digital marketing over the past five years, I truly understand the challenges and diverse opportunities facing our sector.
“I am dedicated to helping provide the strategic focus required to give our industry the credibility it deserves, especially in the wake of recent scandals which can be damaging to our reputation. Zoodikers has operated in Kent for the past three years and is opening a London office in July. Given this experience of working with regional clients and PR professionals, I’m in a good position to represent agencies and in-house staff at companies both large and small, national and regional, and can help to give them the voice they deserve.”
Binta Hammerich, PRCA Groups Development Co-ordinator, said: “Katie’s expertise in the PR industry is an assurance she will bring invaluable insight and direction to the South East and East Anglia Group. We hope to bring more events and networking opportunities for PR people in the region, and we look forward to seeing more members signing up to the group. ”
To find out more information out the PRCA’s South East and East Anglia Group, click here.