In order to solve the problem of men’s lower reading rates a cultural shift is necessary, with books specifically highlighted as a worthy pastime for young boys starting from primary school and continuing onwards into secondary education. This would need to be accomplished through idolised cultural icons or sporting heroes endorsing reading as a pastime, more fathers and male role models in the child’s life (including teachers) promoting reading, and more books that cater to traditional male-interest subjects in schools.
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Table of Content
The marketFigure 1: Value of the consumer books and e-books market, 2009 - 2019Market factorse-reader purchases are tailing off as Kindle competitors shut downe-book price dispute between Amazon and publishers may boost self-published author ratesUK and US retailers focus on delivery and indie feelCompanies and productsFigure 2: Publisher revenue from sale of consumer print books, 2013The consumerBook formats consumers buyFigure 3: Book formats consumers buy, April 2014How consumers read booksFigure 4: How consumers read books, April 2014Retailers used to buy booksFigure 5: Retailers used to purchase print books, April 2014Figure 6: Retailers used to purchase e-books, April 2014Attitudes towards buying booksFigure 7: How consumers choose which format to buy, April 2014Figure 8: Attitudes towards buying books and e-books, April 2014Attitudes towards spending money on e-booksFigure 9: Attitudes towards spending money on e-books, April 2014Reasons consumers have not purchased booksFigure 10: Reasons for not having purchased books or e-books, April 2014What we think
Issues and Insights
Men read less than womenThe factsThe implicationsIt’s becoming difficult to navigate existing book cataloguesThe factsThe implications
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