The document provides insightful analysis of the overall market. It compares results from a recent corporate survey to those of a surveys completed in 2007 and 2011, analysing the changes that have occurred in the market and pinpointing the contributing factors responsible. The future of the market is represented in predictions for growth and expansion to 2018 prepared by PMR experts with years of experience in market observation.
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The report offers a detailed analysis of Poland’s dietary supplement distribution network and its major channels, categorises products and supplies the appropriate epidemiological data for each group. It provides profiles of the market’s top companies, also in categories analysed, and a supplementary Excel database that supplies records of approximately 300 companies: manufacturers and distributors, providing the following for each: complete company name, key operations (production, distribution, etc.) physical address, phone and fax contact numbers, email and website addresses and lists of dietary supplements prepared for and sold on the Polish market.
Table of Content
Executive summary 17
Overview of the dietary supplements market in Poland 23
Analysis of individual categories of dietary supplements 43
Results of a survey conducted among 190
companies engaged in the dietary supplements trade in Poland 85
Key players on the dietary supplements market in Poland 111
Advertising of dietary supplements 153
Legal environment 157
Distribution of dietary supplements in Poland 167
Consumer behaviours 171
List of graphs 175
List of tables 180
About PMR 185
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