Thrill of the Hunt

Gain Followers & Increase Brand Awareness with a Scavenger Hunt

Blog post   •   May 19, 2016 08:21 EDT

Like it or not, we're surrounded and rely on digital devices, which is increasing due to the smartphone and digital tablet explosion. Even watches are small ready to use computers!

Thrill of the Hunt has embraced this technology to bring our scavenger hunts to a new level of fun and interaction by incorporating technology and social media for exponential fun. What does this have to do with businesses and brand awareness? Everything.

No one likes boring, monologue, or worse being uneventful, especially online. No one! Many companies have accepted and embraced social networking as part of their marketing strategy, or at least they should. However, creating the social site doesn't mean followers will simply appear. Sometimes, but let's be realistic, there's so much chatter online, it's hard to capture the attention of your target audience, let alone engage them. Then, let's discuss consistency or online interaction to keep your customers coming back.

Is social networking really that important?

Social networking accounts for almost 1 in every 5 minutes spent online.

April 7, 2016 - by MarketingCharts

In fact, according to the “2016 US Cross-Platform Future in Focus” report that in December 2016, more than one-quarter of all minutes spent online were a combination of social networking, email and instant messaging.

... social networking that occupies the largest share of time, buoyed by the increase in mobile internet consumption, as 61% of social media consumption was spent in smartphone apps in December 2015, up from 53% in the year-earlier period.

April 7, 2016 - by MarketingCharts

What does this mean for businesses?

Customers and/or prospects have been located. Granted, these individuals may not consist of your entire target market, yet with this much traffic, you can't ignore they just might be. Or even better, this audience could be potential customers, converted with the right message or conversation.

One of the more impressive findings from the report is the extent to which Facebook-owned properties hog consumers’ digital media time – particularly on mobile. Indeed, while these properties (Facebook, Messenger, Instagram, and WhatsApp) combine to represent 1 in 10 digital media minutes spent on desktops, they occupy a massive 21.8% share of smartphone time. Overall, Facebook-owned properties comprised more than 1 in every 5 digital media minutes spent on mobile devices in December 2015.

April 7, 2016 - by MarketingCharts

The ideas are endless when it comes to social media marketing. Everyone's heard of holding contests and giveaways to entice new followers. Thrill of the Hunt has discussed an Employee Advocacy Scavenger Hunt, and of course bombarding your site with content and information. All great ideas! However, sometimes, doing something unconventional is needed to break through the clutter, something that promotes that online dialog and encourages followers and their friends to share and respond. Like what?

Change It Up

Try a scavenger hunt! Thrill of the Hunt has been offering ideas for different types of scavenger hunts and we'll continue to do so. Thrill of the Hunt incorporates Facebook, Twitter, YouTube, Instagram and now we're looking into other social sites as popularity grows.

Facebook is still the rock star of all social media platforms, at least in terms of average monthly minutes per visitor. It's no secret Snapchat has become more popular with the Millennials (18-34) and youth (12-24), however they say

Facebook is the platform they use the most often.

Adult visitors in December 2015:

  • Snapchat -46.8% from 18-24-year-olds
  • Facebook - 20.3% from 25-34-year-olds

The great thing about using social media coupled with a traditional scavenger hunt is the level of interaction increases. Those who are not on the scavenger hunt, but are friends with someone who is, can participate, "share" and "like" the adventure.

Granted, there are many different avenues to take with a scavenger hunt, but the crux of it is they're fun and engaging. A scavenger hunt is a none threatening way to gain followers, increase online traffic, and more importantly build brand awareness and an online footprint.

How

Conducting a company scavenger hunt is ... 

Find out more about social media and mobile statistics and how it can work in your favor at

Gain Followers & Increase Brand Awareness with a Scavenger Hunt