Mart Research

How can you Improve B2B Ecommerce Business

Blog post   •   Aug 30, 2017 07:54 EDT

Make Sure your Online Catalog contains Highly Complex Technical Products

You might be using the best B2B ecommerce softwarebut if your online catalog cannot handle complex products, it can actually drive B2B customers away from your site. Unlike B2C products, B2B products are large and complex. Hence, ensure that the online catalog you create is able to handle complicated details associated with B2B products. If the catalog is unable to store complex technical details of the products, this can actually discourage B2B customer from browsing through you site. So in order to avoid such a situation, make sure that your site has an expansive catalog that includes every attribute of the product in great detail.

Provide Robust Search Capabilities

Considering the product complexity in B2B environment, it is also necessary to upgrade search functionality of your Online ecommerce store. When you offer robust search capabilities, it becomes easier for the customer to find the right product quickly. Better search functionality will enable your customers to locate products on the basis of wide range of criteria. If you fail to provide such strong searching capabilities, it actually creates a negative buying experience for your B2B customers, eventually leading to higher bounce rate.

Create an Effective ‘About Us’ Page

With B2B customers shelling high amount of money for their purchases, they want to ensure that the ecommerce company from whom they are buying is trustworthy. An easy way to build trust and credibility with your customers is to design and write proper content in the ‘About Us’ Page. Providing information about your company in a compelling manner puts a very good impression on the customers. So never overlook ‘About Us’ Page content. Ensure that the content connects well with visitors and makes the page stand out from the rest. An effective ‘About Us’ page can certainly help to increase B2B sales.

Offer Product Customization Features

Customization is an integral part of both B2B and B2C ecommerce services. Similar to B2C customers, even B2B customers want options that allow them to configure products on the site itself. So for each configurable product, provide drop-down list of options for each variation. This will allow them to create custom configurations, which gives them a personalized shopping experience, thereby helping to boost sales.