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Increasing demand for Customer Communications Management Software Market Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024
Blog post • Nov 14, 2017 04:04 EST
Customer communications management (CCM) is defined as a strategy which supports in improving outbound and interactive communications. The CCM software improves the creation, delivery, storage and retrieval of outbound and interactive communications. CCM software supports an organization in composing, personalizing, formatting and delivering content acquired from various sources such as websites into electronic and physical communications between the organization and its customers. The software also facilitates in delivering target communications through a wide range of media such as email, mobile, SMS, social media sites and print media. The components of CCM solutions include data extraction, document composition, printer management, email marketing, SMS communication, data analysis and portal technology. The data extraction software offers the organizations to combine data from multiple sources and analyze it to gain insights about individual customers. The insights support the organization in evaluating their marketing mix and creation of personalized promotional programs for customers. The document composition engine produces a print stream or XML data to facilitate creation of documents which can be printed or distributed electronically. The print management software manages the routing and distribution of print jobs to a single printer or a series of connected printers.
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
Eastern Europe (Poland and Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
Middle East and Africa (GCC, Southern Africa, and North Africa)
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market