Scandinavian Fashion

Ivana Trump wants her name back

Blog post   •   Sep 16, 2010 15:36 EDT

Ivana Trump, the first wife of billionaire entrepreneur and real estate mogul Donald Trump, has sent a “cease and desist letter” to the Finnish fashion house IVANA Helsinki shortly before its runway show in NYC. She wants the Finnish fashion firm to stop using her first name, “Ivana.”

Ivana Trump, who has trademark rights to “Ivana” for her fashion line, said she would be “willing to allow the show to proceed if IVANA Helsinki agrees to pay a commission and royalties."

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