The Malaysian payment cards instrument registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 7.09% to reach 50.5 million cards in circulation by the end of 2013. In terms of transaction value, payment cards valued MYR402.9 billion (US$128.2 billion) in 2013, after registering a review-period CAGR of 6.87%. Robust economic performance, improved banking infrastructure, new product developments and growing acceptance of card-based payments at POS terminals and on public transport were key factors driving growth. The adoption of Europay, MasterCard and Visa (EMV) standards, and the emergence of contactless technology also supported the growth.
The average transaction value (ATV) in Malaysia in 2013 was US$141.1, lower than China and Thailand, which recorded ATVs of US$299.1 and US$152.6 respectively, but higher than Australia and India, which recorded ATVs of US$104.9 and US$59.2 respectively. Of these five countries, Australia recorded the highest frequency with 100.3 transactions per card, while Malaysia’s was relatively low at 18.7. However, Malaysia had the highest level of penetration of 4.9 cards per individual, followed by Australia with 4.4, China with 3.3, Thailand with 1.8, and India with 0.5.
This report provides a comprehensive analysis of Malaysia's cards and payments industry.It provides current values for Malaysia's cards and payments industry for 2013, and forecast figures for 2018.It details the different economic, infrastructural and business drivers affecting Malaysia's cards and payments industry.It outlines the current regulatory framework in the industry.It details the marketing strategies used by various banks and other institutions.It profiles the major banks in Malaysia's cards and payments industry.
Table of Contents
1 Key Facts and Top Events
2 Executive Summary
3 Payment Instruments3.1 Current Payments Environment3.2 Alternative Payment Instruments3.2.1 M-payments3.2.2 PayPal3.2.3 MOLPoints3.2.4 Mobile Money3.2.5 Celcom AirCash3.2.6 M-money
4 Market Attractiveness and Future Prospects of Cards and Payments
5 Analysis of Cards and Payments Industry Drivers5.1 Demographic Drivers5.1.1 Total population, and proportion of the population aged over 65 years5.1.2 Urban and rural populations5.1.3 Changing consumer lifestyles5.1.4 Migration and immigration5.1.5 Internet and mobile penetration5.2 Economic Drivers5.2.1 Nominal GDP Value and real GDP growth rate5.2.2 Inflation and unemployment rate5.2.3 Nominal GDP per capita5.2.4 Base rate
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