VARStreetinc

Must-have SEO Features for your Ecommerce Platform

Blog post   •   Jan 09, 2018 07:11 EST

Supports Canonical URLs

When you have duplicate or similar content on your ecommerce site, canonical URLs will ensure that your site does not get penalized by Google or any other search engine. So despite having duplicate content, issues will not arise if your Ecommerce platformsupports canonical URLs. So without worrying about Google penalty, you can assign multiple URLs to the same product page using canonicalization.

For instance, red sweater for men can be listed in multiple categories such as ‘Warm Clothes’ and ‘Fashionable Winter Clothes’. Canonical URLs will ensure that these are considered separate pages despite identical content.

Canonicalization allows you to select one specific URL that will represent all the pages with duplicate content. It tells search engines that this specified URL should be used for indexing and ranking the page. In simple words, when you have multiple versions of the same page and you want to only one specified version to be visible in the search engine results page, it is important to use canonical URL.

Supports Customizable Robots.txt File

Robots.txt file plays a crucial role in your site rankings. You don’t want to choose an Ecommerce softwarethat does not allow you to edit default Robots.txt file. As we all know, Robots.txt file allows search engines to crawl the site. When the contents of Robots.txt file are editable, you can decide what pages search engines should crawl.

A non-editable robots.txt file means you cannot instruct search engines how to crawl a website. Many times, you don’t want search engines to crawl certain pages such as ‘thank you pages’ or landing pages connected to your email campaigns. This is because indexing ‘Thank You Pages’ wrongly inflates conversion rate. So when you want to prevent certain pages from being indexed by search engines, make sure to choose a Sales management softwarethat enables you to customize content of robots.txt file.