Retail market of home appliances, electronics and digital media in Poland 2014 Market analysis and development forecasts for 2014-2019 - Market Analysis

Blog post   •   Sep 03, 2014 05:15 EDT

Report examines digital media, analyses the market and development forecasts for 2014-2016. What is the current value of the home appliance, consumer electronics and digital media retail sector in Poland? Have sales increased or decreased in the digital media and photography, large and small home appliance and computer and telephone segments? Which retailers on the Polish market have posted the highest sales?

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The report contains analyses of emerging and established retail trends and events that might influence market growth, macroeconomic conditions in Poland and their effects on this particular retail sector. It includes profiles of the country’s leading retail establishments in terms of product sales data for this sector, along with financial value, number of outlets and expansion plans, as well as forecasted market value for the period 2014-2019.

Table of Content

Methodology 6

Executive summary 10

Macroeconomic overview 13

Findings of a consumer survey on the ownership and planned purchases of home appliances, consumer electronics and digital media 18

Market value 37

Trends 41

Market segments 54

Distribution channels 57

Biggest companies on the retail market of home appliances, consumer electronics and digital media 84

Profiles of selected players 89

List of graphs 100

List of tables 103

About PMR 106

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