Report examines digital media, analyses the market and development forecasts for 2014-2016. What is the current value of the home appliance, consumer electronics and digital media retail sector in Poland? Have sales increased or decreased in the digital media and photography, large and small home appliance and computer and telephone segments? Which retailers on the Polish market have posted the highest sales?
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The report contains analyses of emerging and established retail trends and events that might influence market growth, macroeconomic conditions in Poland and their effects on this particular retail sector. It includes profiles of the country’s leading retail establishments in terms of product sales data for this sector, along with financial value, number of outlets and expansion plans, as well as forecasted market value for the period 2014-2019.
Table of Content
Executive summary 10
Macroeconomic overview 13
Findings of a consumer survey on the ownership and planned purchases of home appliances, consumer electronics and digital media 18
Market value 37
Market segments 54
Distribution channels 57
Biggest companies on the retail market of home appliances, consumer electronics and digital media 84
Profiles of selected players 89
List of graphs 100
List of tables 103
About PMR 106
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