Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world.
PewResearch Center - http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/
With the focus on mobile responsive websites and apps in preparation of the mobile explosion, it's no surprise that these devices play a huge part in e-commerce and internet activity across multiple categories. In 2015, it was uncovered that year-over-year, the retail e-commerce grew by 14% (total dollars), which coincides with mobile commerce spending that increased by 56%. The fifth highest commerce spending by category included Event Tickets at 29%.
- Which Retail Digital Commerce Categories Grew the Fastest in 2015? April 11, 2016 - by MarketingCharts
What does this digital activity mean?
Simple, customers are online, using their cell phones, which is where they're making their purchasing decisions and purchases. Obviously, capturing their attention and loyalty is very important to any retailer, at least if you want to maintain or increase market share.
Consider this, since there's an influx in online activity and purchasing, the competition in this virtual space is being highly active, at least they should be. There's a lot more traffic and noise, taking the attention away from your potential customer to your competitor or to an inactive state.
It's imperative to be creative and stand apart from the crowd. How? Using the new growing trend of scavenger hunts into marketing efforts! Scavenger hunts are more sophisticated and advancing to the next level of interaction with the use of technology and social media. It's no wonder they're becoming a favorite pastime.
How can a scavenger hunt help my brand/company?
Thrill of the Hunt knows a thing or two about public and private events, specifically scavenger hunt events. These activities are the perfect vehicles to circulate your brand/company to a target audience in a unique manner. Did we mention Thrill of the Hunt requires smartphones as part of their scavenger hunts? That's 100% of the participants (Thrill Seekers) are online at a particular time, on a specific site.
Thrill of the Hunt hosts several dog scavenger hunts nationally, every year. Being apart of these events ensures the brand/company reaches a 100% dog ownership audience. Easy. Perhaps your brand/company is not dog or pet related?
Think of the bigger picture and get creative. Maybe your brand/company wants to break into a new market or find unique ways to market a product or service or brand in an indirect fashion. We at Thrill of the Hunt can't speak for any other event statistic, but our scavenger hunt Thrill Seekers have many valuable attributes worth exploring. So join in on the scavenger hunt craze!
Public & Private
Sure getting involved in sponsorship opportunities for public events is an easy and safe marketing avenue to explore. Do it. At the very least try it out. However, there are other events, private ones, which could include your target audience.
It's always worth exploring these activities or partnering with other companies or community functions. Participating in a fundraising event, a company party, a church retreat or a school organization may contain smaller audiences, but can be favorable in terms of word-of-mouth marketing.
To get the most out of this scavenger hunt experience and maintain brand/company top of the mind awareness, equip ...
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