Access to a wealth of digital resources while traveling could see holidaymakers do less research before leaving the UK and instead turn to discovery and impulse-based decisions while travelling. This provides brands with a largely new channel for targeting and engaging with holidaymakers.
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Table of Content
The marketShort break market to remain largely flat through to 2019Figure 1: Total short break market volume, 2009-19High travel costs to depress domestic marketFigure 2: Domestic short break market volume, 2009-19Economic recovery and increased competition to drive overseas growthFigure 3: Overseas short break market volume, 2009-19Market factorsThe impact of costs on consumer sentiment is mixedBritish Pound has performed well in the first half of 2014Jet fuel price remains high but competition is driving down airfaresHigh domestic travel costs depress regional tourismCompanies, brands and innovationFlybe to launch a hop-on, hop-off FlyShuttle serviceGoogle acquires smart city guide startup, JetpacBritish Airways and Iberia let customers lock in fares for 72 hoursThe Poshpacker targets millennials with cheap, boutique hotelsThe consumer
Issues and Insights
How can travel brands capitalise on European telecoms market reforms?The factsThe implicationsWhat impact will AirBnB have on the short break market?The factsThe implications
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