The travel and tourism sector in Italy suffered from a prolonged phase of economic instability and lower levels of consumer confidence. As a result, the overall sector contracted significantly during the review period in terms of tourist flow, while tourism expenditure registered only a marginal growth. The decline was largely due to the economic crisis, high unemployment and increased taxes.
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The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Italian travel and tourism sectorDetailed analysis of tourist spending patterns in Italy for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transport, retail, travel intermediaries and othersDetailed market classification across each category, with analysis using similar metricsDetailed analysis of the airline, hotel, car rental and travel intermediaries industries
This report provides an extensive analysis related to the tourism demands and flows in Italy:
It details historical values for the Italian tourism sector for 2009–2013, along with forecast figures for 2014–2018It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast periodThe report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Italy.It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.
Table of Contents
1 Executive Summary1.1 Key Trends and Issues1.1.1 Despite falling visitor numbers at BIT 2014, Italy is preparing for Expo 20151.1.2 Qatar Holding expands operations in Italy
2 The Travel and Tourism Sector In Context2.1 Tourist attractions
3 Country Fact Sheet
4 Tourism Flows4.1 The Market4.1.1 Domestic tourism4.1.2 Inbound tourism4.1.3 Outbound tourism
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