Progressively unfolding patient case scenarios were presented to 200 U.S. oncologists, who manage patients with advanced melanoma, to understand differences in clinical decisions and the factors that influence those decisions.
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Data presented includes oncologist treatment regimen choices, factors that influence their decisions, barriers to optimal patient care and confidence in patient treatment. This report identifies market changes based on a comparison of physician practice patterns from 2011 and 2012 and provides actionable data for developing marketing strategies.
Table of Content:
Chapter 1: Introduction 5
Chapter 2: Respondent Demographics 6
Chapter 3: Treatment of Stage III Melanoma with Micrometastatic Axillary Nodes 8
Chapter 4: Treatment of Elderly Woman with Metastatic Disease at the Time of Diagnosis 14
Chapter 5: Young Man with Recurrent Melanoma Metastatic to Liver and Bone 18
Chapter 6: Patient with Solitary Metastatic Lesion 22
Appendix A: Survey Instrument 26
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