Switzerlands Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape - Market Analysis

Blog post   •   Sep 22, 2014 01:38 EDT

The Swiss payment cards grew in value and volume terms during the review period (2009–2013). In terms of transaction value, payment cards grew from CHF111.3 billion (US$102.3 billion) in 2009 to CHF126.7 billion (US$136.8 billion) in 2013, at a review-period compound annual growth rate (CAGR) of 3.31%, and is anticipated to post a forecast-period (2014–2018) CAGR of 2.85% to reach to CHF146.3 billion (US$161.6 billion) in 2018. 

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In terms of the number of cards in circulation, payment cards grew from 16.6 million in 2009 to 20.7 million in 2013, at a CAGR of 5.63%, and are anticipated to post a forecast-period CAGR of 3.65% to reach 24.9 million in 2018.Several mobile payments (m-payments) solutions were promoted in the country during the review period. Some charge amounts to mobile phone bills, while others are linked to bank accounts or credit cards. PostFinance offers an m-payment solution that is connected to the customer’s account. Currently, m-payments are used at parking facilities, vending machines and mountain cabs where there is a mobile phone reception. M-payments grew significantly during the review period and are anticipated to provide scope for card-based payments over the forecast period.


The report provides top-level market analysis, information and insights into Switzerland's cards and payments industry, including:
Current and forecast values for each category of Switzerland's cards and payments industry, including debit cards, credit cards and prepaid cardsComprehensive analysis of the industry’s market attractiveness and future growth areasAnalysis of various market drivers and regulations governing Switzerland's cards and payments industryDetailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the marketComprehensive analysis of consumer attitudes and buying preferences for cardsThe competitive landscape of Switzerland's cards and payments industry


This report provides a comprehensive analysis of Switzerland's cards and payments industry.It provides current values for Switzerland's cards and payments industry for 2013, and forecast figures for 2018.It details the different economic, infrastructural and business drivers affecting Switzerland's cards and payments industry.It outlines the current regulatory framework in the industry.It details the marketing strategies used by various banks and other institutions.It profiles the major banks in Switzerland's cards and payments industry.

Table of Contents

1 Executive Summary

2 Analysis of Market Environment, Key Trends and Drivers2.1 Payment Infrastructure and Emerging Technologies2.1.1 Growing number of ATMs2.1.2 Growing number of POS terminals2.1.3 Rising internet penetration2.1.4 Growing mobile payments2.2 Business Drivers2.2.1 Growth in retail industry2.2.2 Growth in e-commerce2.3 Economic Drivers2.3.1 GDP growth2.3.2 GDP per capita2.3.3 Inflation

3 Cards and Payments Industry Share Analysis3.1 Industry Overview3.1.1 Credit transfer3.1.2 Payment cards3.1.3 Direct debits3.1.4 Cash transactions3.1.5 Check payments

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