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Global TV Advertising Market 2017 Analysis by Application, Size, Production, Market Share, Consumption, Trends and Forecast 2022

Press Release   •   Feb 20, 2017 05:45 EST

This report studies Global TV Advertising Market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with capacity, production, price, revenue and market share for each manufacturer, covering

CBS
Comcast
News
Viacom
Fisher Communication
Gray Television
LiveRail
Sinclair Broadcast Group
Sun TV Network
The Walt Disney
Time Warner
TBC
TV Today Network
Univision Communication
Vivendi
WPP
Omnicom Group
Dentsu?Inc.
PublicisGroupe
IPG
Havas?SA

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Market Segment by Regions, this report splits Global into several key Regions, with production, consumption, revenue, market share and growth rate of TV Advertising in these regions, from 2011 to 2021 (forecast), like
North America
Europe
China
Japan
Southeast Asia
India
Split by product type, with production, revenue, price, market share and growth rate of each type, can be divided into
20 Seconds
60 Seconds
More than 60 Seconds
Split by application, this report focuses on consumption, market share and growth rate of TV Advertising in each application, can be divided into
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others

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Table of Contents

Global TV Advertising Market Research Report 2017
1 TV Advertising Market Overview
1.1 Product Overview and Scope of TV Advertising
1.2 TV Advertising Segment by Type
1.2.1 Global Production Market Share of TV Advertising by Type in 2015
1.2.2 20 Seconds
1.2.3 60 Seconds
1.2.4 More than 60 Seconds
1.3 TV Advertising Segment by Application
1.3.1 TV Advertising Consumption Market Share by Application in 2015
1.3.2 Food & Beverage Industry
1.3.3 Vehicles Industry
1.3.4 Health and Medical Industry
1.3.5 Commercial and Personal Services
1.3.6 Consumer Goods
1.3.7 Others
1.4 TV Advertising Market by Region
1.4.1 North America Status and Prospect (2012-2022)
1.4.2 Europe Status and Prospect (2012-2022)
1.4.3 China Status and Prospect (2012-2022)
1.4.4 Japan Status and Prospect (2012-2022)
1.4.5 Southeast Asia Status and Prospect (2012-2022)
1.4.6 India Status and Prospect (2012-2022)
1.5 Global Market Size (Value) of TV Advertising (2012-2022)

2 Global TV Advertising Market Competition by Manufacturers
2.1 Global TV Advertising Production and Share by Manufacturers (2015 and 2016)
2.2 Global TV Advertising Revenue and Share by Manufacturers (2015 and 2016)
2.3 Global TV Advertising Average Price by Manufacturers (2015 and 2016)
2.4 Manufacturers TV Advertising Manufacturing Base Distribution, Sales Area and Product Type
2.5 TV Advertising Market Competitive Situation and Trends
2.5.1 TV Advertising Market Concentration Rate
2.5.2 TV Advertising Market Share of Top 3 and Top 5 Manufacturers
2.5.3 Mergers & Acquisitions, Expansion

3 Global TV Advertising Production, Revenue (Value) by Region (2012-2017)
3.1 Global TV Advertising Production and Market Share by Region (2012-2017)
3.2 Global TV Advertising Revenue (Value) and Market Share by Region (2012-2017)
3.3 Global TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.4 North America TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.5 Europe TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.6 China TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.7 Japan TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.8 Southeast Asia TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)
3.9 India TV Advertising Production, Revenue, Price and Gross Margin (2012-2017)

4 Global TV Advertising Supply (Production), Consumption, Export, Import by Regions (2012-2017)
4.1 Global TV Advertising Consumption by Regions (2012-2017)
4.2 North America TV Advertising Production, Consumption, Export, Import (2012-2017)
4.3 Europe TV Advertising Production, Consumption, Export, Import (2012-2017)
4.4 China TV Advertising Production, Consumption, Export, Import (2012-2017)
4.5 Japan TV Advertising Production, Consumption, Export, Import (2012-2017)
4.6 Southeast Asia TV Advertising Production, Consumption, Export, Import (2012-2017)
4.7 India TV Advertising Production, Consumption, Export, Import (2012-2017)

5 Global TV Advertising Production, Revenue (Value), Price Trend by Type
5.1 Global TV Advertising Production and Market Share by Type (2012-2017)
5.2 Global TV Advertising Revenue and Market Share by Type (2012-2017)
5.3 Global TV Advertising Price by Type (2012-2017)
5.4 Global TV Advertising Production Growth by Type (2012-2017)

6 Global TV Advertising Market Analysis by Application
6.1 Global TV Advertising Consumption and Market Share by Application (2012-2017)
6.2 Global TV Advertising Consumption Growth Rate by Application (2012-2017)
6.3 Market Drivers and Opportunities
6.3.1 Potential Applications
6.3.2 Emerging Markets/Countries

7 Global TV Advertising Manufacturers Profiles/Analysis
7.1 CBS
7.1.1 Company Basic Information, Manufacturing Base and Its Competitors
7.1.2 TV Advertising Product Type, Application and Specification
7.1.2.1 20 Seconds
7.1.2.2 60 Seconds
7.1.3 CBS TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.1.4 Main Business/Business Overview
7.2 Comcast
7.2.1 Company Basic Information, Manufacturing Base and Its Competitors
7.2.2 TV Advertising Product Type, Application and Specification
7.2.2.1 20 Seconds
7.2.2.2 60 Seconds
7.2.3 Comcast TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.2.4 Main Business/Business Overview
7.3 News
7.3.1 Company Basic Information, Manufacturing Base and Its Competitors
7.3.2 TV Advertising Product Type, Application and Specification
7.3.2.1 20 Seconds
7.3.2.2 60 Seconds
7.3.3 News TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.3.4 Main Business/Business Overview
7.4 Viacom
7.4.1 Company Basic Information, Manufacturing Base and Its Competitors
7.4.2 TV Advertising Product Type, Application and Specification
7.4.2.1 20 Seconds
7.4.2.2 60 Seconds
7.4.3 Viacom TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.4.4 Main Business/Business Overview
7.5 Fisher Communication
7.5.1 Company Basic Information, Manufacturing Base and Its Competitors
7.5.2 TV Advertising Product Type, Application and Specification
7.5.2.1 20 Seconds
7.5.2.2 60 Seconds
7.5.3 Fisher Communication TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.5.4 Main Business/Business Overview
7.6 Gray Television
7.6.1 Company Basic Information, Manufacturing Base and Its Competitors
7.6.2 TV Advertising Product Type, Application and Specification
7.6.2.1 20 Seconds
7.6.2.2 60 Seconds
7.6.3 Gray Television TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.6.4 Main Business/Business Overview
7.7 LiveRail
7.7.1 Company Basic Information, Manufacturing Base and Its Competitors
7.7.2 TV Advertising Product Type, Application and Specification
7.7.2.1 20 Seconds
7.7.2.2 60 Seconds
7.7.3 LiveRail TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.7.4 Main Business/Business Overview
7.8 Sinclair Broadcast Group
7.8.1 Company Basic Information, Manufacturing Base and Its Competitors
7.8.2 TV Advertising Product Type, Application and Specification
7.8.2.1 20 Seconds
7.8.2.2 60 Seconds
7.8.3 Sinclair Broadcast Group TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.8.4 Main Business/Business Overview
7.9 Sun TV Network
7.9.1 Company Basic Information, Manufacturing Base and Its Competitors
7.9.2 TV Advertising Product Type, Application and Specification
7.9.2.1 20 Seconds
7.9.2.2 60 Seconds
7.9.3 Sun TV Network TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.9.4 Main Business/Business Overview
7.10 The Walt Disney
7.10.1 Company Basic Information, Manufacturing Base and Its Competitors
7.10.2 TV Advertising Product Type, Application and Specification
7.10.2.1 20 Seconds
7.10.2.2 60 Seconds
7.10.3 The Walt Disney TV Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
7.10.4 Main Business/Business Overview
7.11 Time Warner
7.12 TBC
7.13 TV Today Network
7.14 Univision Communication
7.15 Vivendi
7.16 WPP
7.17 Omnicom Group
7.18 Dentsu?Inc.
7.19 PublicisGroupe
7.20 IPG
7.21 Havas?SA

8 TV Advertising Manufacturing Cost Analysis
8.1 TV Advertising Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Price Trend of Key Raw Materials
8.1.3 Key Suppliers of Raw Materials
8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.2.1 Raw Materials
8.2.2 Labor Cost
8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of TV Advertising

9 Industrial Chain, Sourcing Strategy and Downstream Buyers
9.1 TV Advertising Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of TV Advertising Major Manufacturers in 2015
9.4 Downstream Buyers

10 Marketing Strategy Analysis, Distributors/Traders
10.1 Marketing Channel
10.1.1 Direct Marketing
10.1.2 Indirect Marketing
10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
10.2.1 Pricing Strategy
10.2.2 Brand Strategy
10.2.3 Target Client
10.3 Distributors/Traders List

11 Market Effect Factors Analysis
11.1 Technology Progress/Risk
11.1.1 Substitutes Threat
11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change

12 Global TV Advertising Market Forecast (2017-2022)
12.1 Global TV Advertising Production, Revenue and Price Forecast (2017-2022)
12.1.1 Global TV Advertising Production and Growth Rate Forecast (2017-2022)
12.1.2 Global TV Advertising Revenue and Growth Rate Forecast (2017-2022)
12.1.3 Global TV Advertising Price and Trend Forecast (2017-2022)
12.2 Global TV Advertising Production, Consumption , Import and Export Forecast by Regions (2017-2022)
12.2.1 North America TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.2 Europe TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.3 China TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.4 Japan TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.5 Southeast Asia TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.2.6 India TV Advertising Production, Revenue, Consumption, Export and Import Forecast (2017-2022)
12.3 Global TV Advertising Production, Revenue and Price Forecast by Type (2017-2022)
12.4 Global TV Advertising Consumption Forecast by Application (2017-2022)

13 Research Findings and Conclusion

14 Appendix

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