Finding an SEO Expert
Top SEO experts like Reputation Experts are worth their weight in gold in terms of providing you with business. However, many people claim to be SEO experts when in fact they don't possess the necessary expertise to move you to the forefront of the SERPs. You can vet a potential SEO expert by examining their list of previous clients and letting them explain how they've improves clients' visibility online. You can also meet with them (either in person or over the phone) to ensure your business styles mesh well together and ask for a sample of the reports they intend to provide.
While no legitimate SEO expert can promise you the number-one spot in the organic listings, they should be able to offer you a detailed game plan as well as estimates on time and the success of your campaign. They should be interested in finding out what a successful conversion means for your business so they can rank you for the most relevant keywords.