Today Fanbooster, a Norwegian-based Facebook Preferred Marketing Developer, launches the next version of their Facebook application creator. The platform allows brands to create fully responsive applications without having any design or development skills.
Mobile explosion on Facebook
Facebook recently announced almost half of their daily users are mobile-only and that mobile is on track to surpass desktop in 2013.
- We strongly believe all Facebook applications and campaigns should be customised for all screen sizes, says Erik Eggum, CEO of Fanbooster. In 2013, all brands should be able to easily create responsive Facebook applications.
New platform for creating true responsive Facebook applications
Several Facebook applications platforms, including Fanbooster, created mobile versions by mirroring the desktop version. With the launch of the Fanbooster Creator, applications can be mobile optimized.
- Devices are used differently, says Geir Sand Nilsen, Fanbooster Chief Innovation Officer and known as the Norwegian Mobile Guru. It is a widespread misperception that it’s enough just making sure all content is visible on all devices . The content must also be customised.
All applications made in Fanbooster Creator is automatically responsive. Fanbooster Creator also allows campaign managers to hide and add specific content for each device making them responsive, both in terms of design and content.
Official launch date: November 5
Fanbooster Creator will be officially launched on November 5 in Oslo, but is already available for selected partners and customers.
Facebook(r) is a registered trademark of Facebook Inc.
Fanbooster hails from the tiny city of Kongsberg, Norway, and provides you with an easy to use online tool to customize Facebook pages for companies worldwide. Since the start in 2010, more than 11.000 Facebook applications have been created on the Fanbooster platform.