B2B middleware is a Business to Business software that resides above the network and below the business-aware application software. In simple words B2B, is an e-commerce gateway, which is responsible for the transaction of goods & services between the businesses or it can be between the business & individual customer or between the enterprises and trading partners. E-commerce is the buying and selling of goods, products or services through the internet. With the help of B2B concept, an enterprise can expand its business over the internet to different trading partners without any regional restrictions. Which requires a trustworthy business process platform, transparency and end to end tracking process and service governance & centralized security.
Middleware is the platform which is needed to make e-commerce more efficient. Middleware is a set of common business services which enable the business processes and end users to interact directly with each other across the network, for example: an end user can track his/her product himself with the help of software instead of contacting enterprise. B2B middleware market is still an emerging market and having the fair growth chances in the forecasting period.
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Global Business to Business middleware Market: Market Dynamics
The key trend responsible for the growth of global Business to Business middleware market is increasing use of APIs among the enterprises to connect with their trading partners. The key drivers which are driving the global B2B middleware market are; Continuous investment made by different enterprises in modernizing B2B infrastructure with software or middleware in order to stay competitive in this digital economy, The flexibility, scalability and cost-efficiency promised by cloud computing has been increasing the adoption rate of cloud based B2B middleware by various enterprises around the globe, emergence of mobile business user workforce, which is responsible to drive the market of mobile middleware market & also the lower deployment cost and increased visibility in the processes, which supports in attracting enterprises to adopt B2B middleware. On the flip side the key restraint which is acting as a hurdle in the growth of global B2B middleware market is security concern in integrating and deploying B2B middleware on cloud.
Global Business to Business middleware Market: Segmentation
Segmentation of global Business to Business middleware market is done on the basis of deployment type, organization size, verticals & Geography. On the basis of deployment type, global B2B middleware market is segmented into the following segments; Cloud based, Web based & hybrid type (which has the mix of on cloud, on premises & Business to business integration).
On the basis of organizations size, global B2B middleware market is segmented as; SMB (Small & Medium Businesses) & Large Enterprises.
Segmentation of global B2B middleware market on the basis of verticals is given as; Banking sector, Financial Service, and Insurance (BFSI), healthcare sector, government enterprises, telecom, retail enterprises, energy and utilities, travel & hospitality, education, manufacturing, aerospace and defense & others.
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On the basis of Geography, global Business to Business middleware market is segmented into seven reason which are given below; North America, Latin America, Western Europe, Eastern Europe, Asia-Pacific (excluding Japan), Japan as a separate region and Middle East & Africa. Presently among all the regions, APAC is having the maximum market share of global Business to Business middleware market.
Global Business to Business middleware Market: Key Players
The key players of global Business to Business middleware market are Microsoft, Information Builders, Oracle Corporation, SAP SE, FUJITSU, Unisys Global Technologies, TIBCO Software Inc., Unisys, Hewlett-Packard Development Company, L.P, OpenText Corp., Software AG & others.
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