Electronic mail solution or preferably called email solution, specializes in the day-to-day management of your email services which allows users to remain focused on more critical operations of business. Email solution providers make it simple for organizations and enterprises to communicate across as well as get tasks implemented by offering a reliable, business suited email software to meet such needs. The business email solution offers multiple layers of premium virus and spam protection and keep hosted email advertisement free. Business organizations across the globe are now steadily adopting the strategy of migrating their email to cloud to reduce costs. The enumeration of organizations migrating to cloud-based email and collaboration services has continued to build over the past few years, where previously small and medium business (SMB) were the key end-users of business email solutions, now larger organizations are aggressively moving to the cloud. The current number of email users worldwide in 2015 is recognized to be about 2.6 billion, and this figure is expected to grow at a healthy CAGR till 2026. While total worldwide email traffic estimated to about 200 billion email per day in 2015, the corporate emails represent the major share of this total value.
Business Email Market: Segmentation
Business email market is segmented on the basis of deployment model, end-user and region. According to deployment model, business email market can be segmented into on-premise and cloud-based deployment. On the basis of end-user, business email market can be segmented into small business, medium business and large enterprises. Regionally, business email market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding Japan (APEJ) and Japan.
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Business Email Market: Regional Outlook
Business email market is witnessing stable growth and is expected to grow steadily during the projected period. North America is the dominating region in business email market and is expected to remain dominant followed by Western Europe during the forecast period. Asia-Pacific is expected to exhibit highest CAGR due to rapid progress in enterprise sector across evolving economies of countries like India, China and Philippines.
Business Email Market: Drivers
Business email market is being primarily driven by organizations’ need for a formal communication platform. Growing influx of SOHO (Small Office/Home Office) and SMB’s (Small and Medium Businesses) across the globe is driving the growth of business email market. Furthermore, increasing popularity of cloud-based business email solutions is expected to fuel the growth of business email market during the projected period. However, security concerns regarding cloud-based email solutions coupled with need for dedicated internet connection are expected to restrain the growth of business email market amidst the forecast period 2016-2026.
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Business Email Market: Key Players
The key vendors in the Business email market include Google Inc., Microsoft Corporation, Yahoo Inc., Rediff.com India Ltd., Rackspace Hostings Inc., GoDaddy Inc., IBM Corporation, Intermedia.net Inc., Fastmail, Zoho Corporation and others. Major players in the business email market boost their market share by mergers & acquisitions with other players in the market. Furthermore, long-term collaboration with cloud-based storage providers is another strategy followed by major business email providers to gain competitive edge.
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