FMCG industry is mainly driven by brand recognition and in mould labelling function is sure to play a major role in it. In mould labelling refers to labelling or decorating a plastic product while it is being formed in the mould. It has been a game changing discovery in product identification and decoration.
In this process, label is located in the open mould and seized in the desired way by vacuum ports, electrostatic attraction or any other suitable medium. Upon the closure of mould, plastic resin is injected into the mould where it adapts shape of the object. The hot plastic then infuses the label making it a vital part of object.
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Application and End use
In mould labelling primarily find applications in product decorations, brand image and safety and security applications. Above mentioned applications play key role in consumer products well as electronic device industry. Decorative labels and frills applications on plastic boxes, plastic bottles are a product Inmould labelling, Other decorative applications are observed on that of kayaks, outboard board motors, basketball hoops, and children toys.
Brand specific applications includes company logos or product specific graphics on home appliances and other electronic appliances. Use of in mould labelling in safety and security applications include warning label on fire fighting equipment’s, lawnmowers and child car seats.
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Global and Regional Scenario
Owing to its high capacity in improving aesthetics of product, in mould labelling technology is anticipated to grow at significant growth rate. The growth of in mould labelling technology equipment’s is anticipated to be driven by Latin American markets, especially by Brazil as Brazil is a vibrant and growing market for plastics. Latin American market is anticipated to be followed by Asia Pacific and Europe.
North American market for in mould labelling technology is anticipated to witness a sluggish growth rate during the forecast period.
Drivers & Restraints
In mould labelling improves the product aesthetics well as gives a solid brand recognition to a product. It also offers manufacturing economies and efficiencies without losing the look of product packing. In a short span of time in mould technology has attracted a lot of attention from global high volume product manufacturers like ice-creams and spreads owing to its ability to offer photography quality visuals as labels.
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Companies with Key Developments
Some of the key players identified in manufacturing of in mould equipment’s includes Ushin Automation, ERMO group, Hekuma Gmbh, Rapidplastics spa, and Insol Inc.
Market is moving towards new trends like 3D in mould labelling, latest decorative techniques in terms of photographic quality, visually matching brand image and representation on shelf and the trend is followed by equipment manufacturers.
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Mr. Sudip Saha