Over the past few years, labelling has become one of the important component of product packaging. Labelling not only provides essential information regarding product’s feature and the usage process, but also has become an imperative marketing tool for promoting the product. Product counterfeit has become an important issue today, with approximately 5-7% of all world trade is being affected by counterfeiting and tampering. Therefore, for big brands fraud and counterfeit mitigation is no longer optional and has become a very important parameter to maintain its brand image and protect its customer, this is where the tamper evident labels is getting acceptance among the many manufacturers of foods, pharmaceuticals, and cosmetic & personal care products. Tamper evident labels are prepared of good quality adhesives, which are suitable for almost all surfaces including outdoor or indoor applications. All the companies are adopting tamper evident labels to enhance customer security along with creating a stronger brand image with this type of labelling.
Tamper evident labels: Market Dynamics
The medicines manufacturers are widely using tamper-evident labelling for their products to protect the consumers against any possible criminal tampering. Additionally, the growth in the electronic industry, food and beverage industry, rising manufacturing activities also fuels the growth in the tamper evident labels market. Furthermore, growing possibilities of bioterrorism and other threats to the food supply chain which can create massive loss to the processors, retailer and as well as to the consumer are driving the demand in the tamper evident labels market. The manufacturers in the tamper evident labels market operate in a competitive industry, due to which they keep on improving their current offerings and developing new products. This factor together with increase in government regulations to overcome counterfeits and thefts provides growth opportunities in the tamper evident labels market.
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Tamper evident labels: Market Segmentation
The global tamper evident labels market is segmented on the basis of material type, technology, and end user.
Based on the material type, the global tamper evident labels market is segmented into:
Based on the technology, the global tamper evident labels market is segmented into:
- NFC tags
- Sensing labels
Based on the end user, the global tamper evident labels market is segmented into:
- Cosmetic & Personal care
- Others (electronics, chemicals etc.)
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Tamper evident labels Market: Regional outlook
In terms of geography, the global tamper evident labels market has been divided in to five key regions including North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. Asia Pacific region is expected to grow at a healthy rate during the forecast period primarily driven by the growth in the developing countries such as India and China. North America and Europe are also expected to witness an above average growth in the tamper evident labels market. However, some developed countries in Europe are anticipated to grow at a slower pace as compared to the developing countries owing to the market saturation in food & beverage industry. While, the demand of tamper evident labels is expected to be high in the U.S. owing to stringent rules and regulation of FDA. Middle East and Africa are expected to witness stagnant growth in the tamper evident labels market over the forecast period.
Tamper evident labels Market: Key players
Some of the key players in the global tamper evident labels market are Tesa SE, 3M Company, Avery Dennison Corporation, Sticky things limited, Labeling Systems, Dunmore Corporation, Arjobex Ltd., Peter Lynn Limited, Adampak, Avery Dennison Corporation and others.
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