Visualiser is also known as document camera or visual presenter. Visualiser is an Information & Communication Technologies (ICT) tool which helps in or allows instructors to display and share a much wider range of information with the audience. It has the ability to connect virtually to any projector, interactive whiteboard, personal computer’s monitor or TV screen (LCD / Plasma). This is intended to provide a striking visual element which helps in teaching, learning, giving business presentations and much more. It helps in improving comprehension of complex instructions and also increases understanding of the concept which is expected to drive the growth of visualiser market during the forecast period.
Visualiser Market Segmentation
Visualiser market is segmented on the basis of camera type which includes digital visualiser, high definition visualiser and others. Among all these segments high definition visualiser is expected to account for the major market share during the forecast period. Key features of high definition visualiser such as high resolutions, high-definition USB image transmission in real time, vivid colour reproduction, customized video splash screen and others are expected to support the growth of high definition visualiser during the forecast period. Also, digital visiualiser is predicted to show a substantial growth in the near future.
Visualiser market is also segmented on the basis of product type which includes portable visualiser, desk visualiser and ceiling visualiser. Among all these segments desk visualiser is expected to account for the largest share during the forecast period. However, growing innovation and urge consumer for getting advance towards the usage of technology is expected to support the demand of ceiling visualiser in the next five to six years.
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On the basis of End-user, visualiser market segmentation includes enterprises and educational centers. Enterprises can be further sub segmented as large scale enterprises, small scale enterprises and medium scale enterprises. Among all these segments large scale enterprises is expected to account for the major market share in visualiser market followed by medium scale enterprises. Increased applications of the interactive graphs and maps for better understanding is expected to drive the demand of visualiser market through large scale enterprise during the forecast period. Moreover educational centers can be further sub segmented as colleges, schools, universities and tuition tutorials. Among all these sub segments colleges is expected to contribute the highest in terms of revenue in visualiser market followed by universities. Moreover, schools are expected to show a healthy growth in visualiser market during the forecast period.
Globally, visualiser market is expected to account for healthy growth during the forecast period. Developed regions such as North America is expected to account for major share followed by Europe in the near future. In North America, U.S. is expected to be the major contributor in visualiser market followed by Canada. Moreover developing regions such as Asia Pacific and Latin America are also expected to show a substantial growth in visualiser market during the forecast period. Countries in Asia Pacific such as China, Singapore and Japan are expected to be the major contributors in terms of revenue in visualiser market.
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Visualiser Market Drivers
Increased use of interactive tools for better understanding of the concept during presentation coupled with availability of visualiser systems especially in developed regions is expected to fuel the growth of visualiser market. Moreover increased penetration of innovative technology for educating children across the globe is also expected to support the growth of visualiser market in the near future.
Visualiser Market Key Players
Some of the key players operating in visualiser market include Edu Assessment Pvt. Ltd., IPEVO Inc., Genee World Ltd., Kony, Inc., ELMO EUROPE GmbH, Samsung Group, Optoma Europe Ltd., WolfVision GmbH and Hayamim Ava Sdn. Bhd. among others.
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Mr. Sudip Saha