Packaging has become a tool for marketers to attract customers and it plays an important role in helping customer make their purchase decision. Window packaging is basically designed to give outstanding visibility to the packaged product and to attract consumers. Window packs provides the stability and strength of solid board, corrugated box, or folding carton boxes and at same time provides visibility section that permits the consumer to see what they are buying. Customization of window packaging in terms of space, capacity can improve the market globally in the forecast period.
Window Packaging Market- Market Segmentation:
The global window packaging market can be segmented on the basis of material type, product type, end use and by region. On the basis of material type window packaging market can be segmented into paper & paperboard, plastic, glass, and others. Further paper & paperboard can be categorized into corrugated paper, Kraft paper, poly coated paper, folding box board and others. On the basis of product type window packaging market can be segmented into boxes, pouches, bottles & jars, containers, and others. On the basis of end use window packaging market can be segmented into food, beverages, pharmaceuticals & healthcare, personal care and cosmetics industry, industrial goods and others. On the basis of region, window packaging market can be segmented into North America, Latin America, Europe, Asia-Pacific and the Middle East & Africa.
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Window Packaging Market- Market Dynamics:
The growth in the window packaging market is primarily driven by the growth in the food and beverage and consumer goods industry. In addition, there are several advantages associated with window packaging that further fuels this growth. The advantages of window packaging are that it maintains product integrity by eliminating the need for packs to be opened in-store as the contents are visible in this type of packaging, it provides ease of replenishment, reduces transit damage, are also made from ecofriendly products. Further, most of the major packaging companies are now shifting their attention towards eco-friendly flexible packaging with window display packaging in order to achieve greater consumer satisfaction. On the other hand, restraining factors such as higher initial cost of raw materials, environmental concerns and stringent government regulations are hampering the growth in the window packaging market.
Window Packaging Market- Regional Outlook:
Geographically, the window packaging market can be segmented into North America, Latin America, Europe, Asia-Pacific (APAC) and the Middle East & Africa (MEA). The growth of global window packaging market is expected to witness a healthy CAGR over the forecast period of 2016-2024. Moreover, Asia-Pacific is expected to experience the maximum growth in the window packaging market due to the rising consumption of food and beverage products and increasing retail industry in the developing economies of Asia Pacific. North America and Europe are expected to witness an above average growth in the window packaging market primarily due to the higher adoption of window packaging in ready to eat food in these regions. MEA and Latin America are expected to experience a stagnant growth in the window packaging market.
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Window Packaging Market- Major Players:
Some of the key players in the global window packaging market are Amcor Ltd., Bemis Company, Inc., Westrock, Wipak, Mondi Group, Smurfit Kappa Group PLC, Klöckner Pentaplast GmbH & Co. KG., Graham Packaging, Berry Plastic Group Inc., Alpha Packaging, Constar International, Dunmore, Shenzhen Tianya Paper Products Co., Ltd., Guangzhou Best Printing Trade Co., Ltd., Liaoning Hengyue Printing And Packaging Co., Shenzhen Xing Jun Hui Yinshuapin Limited, Guangzhou Xilong Plastic & Hardware Co., Ltd.
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