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New report ranks seafood's biggest brands

Press Release   •   Feb 04, 2016 13:16 EST

What makes a great seafood brand?

Of course, the product itself has to be top quality, tasty and offer value to consumers. But what about the brand itself -- its logo, packaging, web presence, consumer outreach -- all of those critical elements that go beyond the product itself but which are critical to growing a brand and carving out a niche in the hyper competitive consumer market?

Bumble Bee, Birds Eye, Young’s, Gorton’s – these are just a few of the world leading seafood brands that have endured the test of time and continue to thrive today. And each provides insight into what it takes to become a top branded seafood company – insight you can use to improve your seafood brand.

In this exclusive report, IntraFish, with the assistance of world leading branding experts The Food Group, examines and ranks 20 of the world’s leading seafood brands and provides an analysis of what it takes to build a successful global seafood brand. The Food Group has helped build some of the world’s most iconic food brands, products and businesses, including Kraft, Tabasco, Delmonte and Dannon. It also knows seafood; it has worked with the Norwegian Seafood Export Council, Regal Springs, Luke’s Lobster and the Gulf Coast marketing board.

This exclusive seafood branding evaluation includes an analysis of each company’s logo and its public image and product communication as expressed through its web site and other consumer outreach.

The Food Group team of brand experts, using a customized methodology, measured key aspects of each company’s web site and logo, as each pertains to the creation, perception and effectiveness of its brand. In addition, The Food Group experts have aggregated these 20 specific company analyses to create a never-before-done macro look at the attributes of effective/successful seafood branding. This groundbreaking macro analysis can help any seafood company measure its branding effectiveness against the world’s top seafood brands.

In this report, you will receive:

  • Detailed evaluations of 20 leading global seafood brands.
  • Detailed examination of each company’s logo, website and consumer outreach.
  • Discussion of the key aspects of seafood branding.
  • Evaluation of each company’s social media presence and its impact on branding.
  • A thorough appraisal of the strengths and weakness of each company’s website and broader web presence.
  • Evaluation of each company’s consumer outreach tactics and strategies.
  • A macro guide to building a top global seafood brand, distilled from the analysis of the world’s top 20 brands.
  • The DO's and DONT's of successful brand building.
  • Case studies of seafood brand development done by The Food Group.
  • And vibrant graphics depicting key successful aspects for building an uber seafood brand.
  • Featured companies: Gorton’s, Star Kist, SeaPak, Trident, Bumble Bee, Chicken of the Sea, High Liner Foods, Van deKamp’s, Saucy Fish, Rebel Fish, Young’s, Iglo, Aqua Star, Orca Bay, Ocean Beauty, Deutsche See, Clearwater, Labeyrie, Matlaws, Fleury Michon

    For more information and to order your copy, contact us here.

    IntraFish Media is the world’s leading seafood news and information provider, with offices across the globe and reporters working around the clock. IntraFish Media’s titles include our flagship daily Web sites IntraFish.com and Norwegian-language IntraFish.no; Seafood International Digital, which serves the seafood marketing segment; Fish Farming International Digital, which covers the aquaculture industry; and Fishing News International, targeted at the global fishing industry. In Norway, we publish the thrice-weekly Fiskeribladet Fiskaren and digital edition FBFI.no, covering the Norwegian and Nordic fishing sector. All our titles are the leaders in their respective segments, providing the world’s seafood community with the most comprehensive coverage of the industry available. Our reporters and editors are based in London, Seattle, New York and several cities across Norway. IntraFish Media is headquartered in Bergen, Norway.

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