2014 Mens Personal Care Industry Trend, Size, Share, Growth, Research and Analysis in US

The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up to male-specific products that offer them new functional benefits and attributes.

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Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Qualitative consumer data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
Figure 1: Total US retail sales and fan chart forecast of men’s personal care products, at current prices, 2009-19
Market factors
Increase in population of older men will have implications for the market
Growing Hispanic and Black population will help grow the category
Segment performance
Figure 2: Total US retail sales and forecast of men’s personal care products, by segment, at current prices, 2011-16
Market players
Figure 3: Share of MULO sales of men’s personal care products, by leading companies, 2014
The consumer
Men have both aging and skin-related concerns
Figure 4: Men’s top appearance concerns, any rank, July 2014
Personal care staples most popular products among men
New retail concepts could better engage male personal care shoppers
Figure 5: Interest in retail concepts, July 2014
Men value simplicity and function in their personal care routines
Figure 6: Attitudes concerning grooming and personal care, July 2014
What we think

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Issues and Insights

Men value function and simplicity
The issues
The implications
Improve the shopping experience
The issues
The implications
Increase engagement with Black and Hispanic males
The issues
The implications

Trend Applications

Trend: Why Buy
Trend: FSTR HYPR
Trend: Cool Vending

Market Size and Forecast

Key points
Sales and forecast of men’s personal care products
Figure 7: Total US retail sales and forecast of men’s personal care products, at current prices, 2009-19
Figure 8: Total US retail sales and forecast of men’s personal care products, at inflation-adjusted prices, 2009-19
Steady growth expected for men’s personal care category
Figure 9: Total US retail sales and fan chart forecast of men’s personal care products, at current prices, 2009-19
Forecast methodology

Market Drivers

Key points
Male population is growing
Figure 10: Male population aged 18+, by age, 2009-19
Growth among Hispanic and Black male populations will help the market
Figure 11: Hispanic male population, aged 18 or older, by age 2009-19
Figure 12: Black male population, aged 18 or older, by age 2009-19

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