Chinas Dietary Supplement (Health Food) Industry, 2013-2017 - Market Size, Share, Trends

Since 2005, China’s dietary supplement (health food) industry has presented rapid development trend and the market demand also increases continuously. In 2012, the scale of dietary supplement industry has reached CNY 158.4 billion, ranked the second all over the world. However, as for the product distribution and sales channels, China’s dietary supplement industry is still in the initial stage in the development history of European and American markets.

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According to the statistics of China Health Care Association, there were 2025 dietary supplement enterprises in China by H1 of 2012. According to the survey of 2951 kinds of dietary supplements, it’s found that 767 of them are counterfeit products. The reason is that the huge market potential and serious buyer’s market nature lead to high gross profit margin (as high as 200%) in China’s dietary supplement industry, which lead to the enterprises with varying qualities coexist in this industry.

This report mainly includes the following aspects: policy environment, industry status quo, market scale, development in key regions, import and export characteristics, development trend, investment opportunities and investment risks; and also pays particular emphasis on eight key enterprises. In addition, this report also analyzes the industry existing problems, influencing factors and consumer demand characteristics.

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Table of Contents

1. Overview of China’s Dietary Supplement Industry1.1 Basic Conception1.1.1 Product Definition 1.1.2 Product Classification 1.1.3 Difference with Other Foods 1.1.4 Difference with Medicines 1.1.5 Consumption Value1.2 Development History 1.3 Market Characteristics

2. Development Environment of Dietary Supplement Industry2.1 Economic Environment 2.1.1 Economic Development Status2.1.2 GDP 2.1.3 Investment in the Fixed Assets2.1.4 Total Export-Import Volume and the Growth Rate2.2 Social Environment 2.3 Policy Environment 2.3.1 Important Laws and Regulations 2.3.2 Gradual Tightened Policy Supervision 2.3.3 Interpretation of the “Twelfth Five-Year” Plan

3. Status Quo of China’s Dietary Supplement Industry3.1 Market Status Quo3.2 Consumption Demand3.2.1 Powerful Demand and Huge Potential 3.2.2 Three Directions3.2.3 Common Sense Shortage of Consumers3.2.4 The Consumer Group becomes Younger3.2.5 Consumption Spending 3.2.6 Consumption Concentration Ratio3.3 Distribution Channel3.4 Factors Affecting the Industrial Development 3.4.1 Macroscopic Positive Factors3.4.2 Constraints 3.5 Main Existing Problems3.5.1 Weak Research Technical Force3.5.2 Backward Production Technology3.5.3 Inadequate Production-Learning Combination Strength 3.5.4 Lack of High-level Professionals 3.5.5 Weak Market Supervision 3.5.6 Confused Knowledge to Dietary Supplements and Inadequate Health Knowledge3.6 Market Segments

4. Development in Key Provinces 4.1 Zhejiang—Distributing Center of Dietary Supplements; Hidden Worries behind the Prosperity 4.2 Jiangsu—Innovative Supervision Model; Standardized Enterprise Management 4.3 Shanghai—Supervision with Strong Pertinence; Powerful and Positive Measures 4.4 Shaanxi—Obvious Resource Advantages; Huge Development Potential4.5 Beijing—Strong Scientific and Technological Strength; Flourishing Industry Development

5. Imports and Exports of China’s Dietary Supplements 5.1 Characteristics 5.2 Import and Export Statistics