Chinas Water Purifier Industry, 2013-2017 - Market Size, Share, Trends, Growth

With the rapid development of the economy, the global water resource is suffering the unprecedented pollution and destruction. According to China’s environmental protection department statistics, 82% of the country’s rivers are polluted to various extents. In China’s seven major river systems, almost 40% of the rivers are not suitable to be as drinkable water resources; 78% of the rivers in cities are not suitable to be as drinkable water resources; about 50% of the urban groundwater is polluted. These shocking figures not only warn people to treasure water resources, but also provide an opportunity for the rapid development of water purifier industry. Water purifier has a history of 10 years in China, and the overall market is still growing. The market sales reached 1.2 million units in 2010, and it is expected to be about 7 million units in 2017.

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In 2012, the output value of China’s water purifier industry was CNY 2.5 billion. With the improvement of people’s healthy consumption consciousness, the water purifier market is hotter and hotter. The number of new entrants is increasing; the expansion projects are growing; the output value of China’s water purifier industry is expected to be CNY 13.5 billion in 2017.
Seen from the sales regions distribution, South China and East China occupy a larger market share, the both of them accounting for 63% of the country’s market share; the market share of other regions is less than 10%.

At present, the continuous expansion of market share and the rise of raw materials price bring contradiction to enterprises. The competition in the industry is fiercer; the domestic brands represented by Qinyuan, Midea, Angel; the imported brands represented by Westone, 3M, and AO Smith; and the main “battlefield” is middle and high-end market.

In recent years, the competition in the water purifier industry is transferring to diversification, from single competition to compound competition. The single competition means is not only difficult to obtain and maintain a competitive advantage, but also hard to meet the diversified demand of customers. The compound competition has become the main competition means.

Research and Development Forecast of China’s Water Purifier Industry, 2013-2017” conducts an analysis on china’s water purifier industry supply and demand situation, market pattern and distribution, the development of water purifier market in some regions, and consumption situation. It focuses on the analysis of the competition status of water purifier in China, industry development trend and enterprise development countermeasures. In addition, it also makes a development forecast on water purifier.

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Table of Contents

1. Water Purifier Related Overview1.1 Water Purifier Overview1.2 Water Purifier Sorted by Water Treatment Mode and the Characteristics1.3 Ultrafiltration Membrane Filtration Theory

2. Overview of the World Water Purifier Industry Operation2.1 Operation Environment of the World Water Appliance Industry2.2 Market Operation Pattern of the World Water Purifier Industry2.3 Market Operation of Water Purifier Industry in Some Countries2.3.1 U.S.2.3.2 Japan2.4 Development Trend of the World Water Purifier Industry

3. Development Environment of China’s Water Purifier Industry3.1 Policy Environment3.2 Macroeconomic Environment3.3 Social Environment3.3.1 China’s Water Quality3.3.2 People’s Healthy Consumption Consciousness

4. Operation Trend of China’s Water Purifier Industry4.1 Status Quo of China’s Water Purifier Industry4.1.1 Market Development of China’s Water Purifier4.1.2 Problems Existing in the Development of Water Purifier Industry4.2 New Technology of China’s Water Purifier4.2.1 Main “Technical Schools” of Water Purifier 4.2.2 Key Technologies and Development Trends of Household Water Purifier at This Stage4.2.3 Development Trends of Water Purifier’s Key Technologies4.3 China Water Purifiers Industry Dynamic4.3.1 Water Purifiers Industry Needs Technology and Service Innovation Breakthrough4.3.2 Water Purifiers Direct Sales was Halted

5. Operating Situation of Hot Products in China’s Water Purifier Industry5.1 China’s Water Purifier Market Operating Dynamic5.1.1 Water Purifier Becomes a New Fashion in Home Decoration5.1.2 Water Purifier Spot Check Situation5.1.3 Technical Water Purifier is Favored5.2 Economic Operation of China’s Water Purifier Industry5.2.1 Industry Production and Marketing Situation, 2009-2012 (Jan-Jun)5.2.2 Industry Profitability, 2009-2012 (Jan-Jun)5.2.3 Industry Management and Development Capacity, 2009-2012 (Jan-Jun)5.2.4 Industry Debt Paying Ability, 2009-2012 (Jan-Jun)5.3 Import and Export Data of Household Water Filter or Purification Machines and Devices5.3.1 Import Volume and Amount, 2010-20125.3.2 Export Volume and Amount, 2010-2012