In-Depth Research On Online Education And Training Market Share, Trends and Analysis In China, 2014-2018

In 1999, China put forward Modern Distance Education Project. After more than ten years of development, online education and training has got great-leap-forward development. Online education, which is for all ages, such as basic online education, higher online education, is booming; other types of online education, including curricula education, vocational training, etc, are flourishing. In 2013, the market scale of China online education and training was CNY 90.5 billion; it is estimated that the growth will exceed 20% for the years to come.

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By the end of 2011, the number of China education enterprises listed in America was 11, of which 8 enterprises are still trading as of 2013. According to different training objectives and contents, China Edu Corporation, China Cast Education Corporation, CEU, China Distance Education Holding Ltd., GEDU, New Oriental, Xueersi, Ambow and ATA have opened online education and training business except for Xueda and Noah. The above nine companies businesses mainly cover seven categories, namely, parenting education, entrance examination coaching, language training, network higher education, vocational certification training, corporate E-learning and online education services.

In terms of business structure, parenting education serves as a segment market along with the rising of infant market, entrance examination coaching, vocational certification training and network higher education are the major income sources for individual listed companies, while online language training, corporate E-learning and online education services are deemed as supplements of offline businesses in listed companies.

With the advent of information era, online education training is received approvals universally both at home and overseas. Due to Chinese economic development imbalance, huge differences regarding educational level exist in different regions, but the rapid growth of online education plays an important role in narrowing education differences between various regions, expanding education scale and improving education quality. People are willing to spend their money in participating educational training with increasingly fierce talent competition in market, so education industry will be a hotspot for investment and Chinese education market enjoys huge potentials. It is predicted that market scale of online education training will stand at CNY 228.2 billion in 2018.

Table of Content

1. Overview of Online Education and Training 1.1 Definition and Classification1.2 Development History

2. Industry Operation Environment in China, 2012-20132.1 Policy Environment2.2 Economic Environment2.3 Social Environment2.3.1 Parents Education Concept Transformation2.3.2 Rising Standards of Living2.4 Technology Environment2.4.1 Network Technologies Will Bring New Changes to the High-end English Training Industry 2.4.2 Blending Teaching Model Will Get Powerful Development

3. Industry Development Situation in China, 2012-20133.1 Development Characteristics3.1.1 Effective Integration of Educational Resources3.1.2 New Marketing Mode of Education and Training Industry3.2 Existing Problems of the Industry in China, 2012-20133.2.1 Chaotic Situation in Higher Education Market 3.2.2 Online Resource Shortage3.2.3 Lag of Online Professional Curriculum 3.3 Industry Development Proposals

4. Market Operation of Online Education and Training in China, 2012-20134.1 Market Scale, 2012-20134.1.1 The Combination of Two Sunrise Industry4.1.2 Market Scale4.1.3 Market Development Characteristics4.2 Industry Supply, 2012-20134.2.1 Diversified Industry Service4.2.2 Transformation from Traditional Class to Training Supermarket4.3 Industry Demand4.4 Important Events of Chinas Listed Education Companies, 2012

5. Segment Market of Online Education and Training5.1 Online Higher Education5.2 Entrance Examination Coaching5.3 Vocational Skills Training5.4 Parenting Education

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