Press release -

MNOs, Device Vendors And Subsidies - Market Size, Share, Growth, Analysis

The telecom sector under pressure

At a time where smartphones paradoxically drive usages and ARPU, but pressure even more operators profitability, IDATE explains the various reasons behind device subsidies. Analyzing the role of smartphone in the changing relationship between MNOs and device vendors, this insight puts device subsidies into perspective and further delivers our views on where the industry is going regarding this thorny issue.

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This insight is part of the Telecom Players & Markets watch which covers:
Two half-yearly updated datasetsHalf-yearly updated status reportsQuarterly market insightsDirect access to lead economists

TABLE OF CONTENT

1. Key findings

2. How the smartphone changed the relationship between operators and device vendors

3. Subsidising devices3.1. A usage enabler and an ARPU driver3.2. SIM locking and customer retention3.3. Tighter control over the network

4. A changing environment4.1. Strong financial pressure on operators4.2. Development of SIM-only / Commitment-free packages4.3. Toward a multi-tiered subsidisation system

5. The case of operator-branded devices5.1. MNOs, terminals and mobile devices5.2. The rationale for operator-branded devices5.3. What future for operator-branded devices?
Table 1: Subsidy practices and market characteristics, in 2012Table 2: Regulatory status of SIM locking in selected European countries

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Topics

  • Business enterprise, General

Regions

  • Albany

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