Research And Investment Prospect Of China Mobile Health Market Share, Growth, Trends, 2014 - 2018

Research and Investment Prospect of China Mobile Health Market, 2014-2018 mainly analyzes China mobile health market in the following aspects: market scale, structure of mobile health operators, operation models, business performance of major mobile medical solution suppliers; meanwhile it makes an analysis and prediction about future mobile health industry, so as to provide decision-making references for investors.

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Huidian Research estimated that the market scale of mobile health in China registered CNY 2.21 billion in 2013, an increase of 18.8% over the previous year; it is projected that the market scale will exceed CNY ten billion, reaching CNY 19.05 billion by the end of 2018.

Data in 2013 show that market scale of mobile conventional services generated CNY 1.36 billion, mobile diagnostic services (only refer to online auxiliary diagnosis) reached CNY 290 million, and treatment services (including hospitalization) achieved CNY 220 million; while the market scale of mobile conventional services will be up to CNY 12.45 billion as of 2018. Because of the technical background of mobile internet, conventional services, diagnostic services and treatment services will occupy the majority of China mobile health market all along.

At present there are more than 2000 types of mobile healthcare apps that mainly can be divided into five categories, namely, e-business apps for pharmaceutical products; apps for meeting professionals’ demand to understand special information and inquire medical reference materials; apps for seeking doctors for treatment; service platform used for booking register and guiding service, as well as consultation and comments; segmented functional products.

As of 2013 Chinese mobile phone users had a very low recognition toward mobile health. 9.7% users understand mobile health, 18.3% users have heard about it but are not familiar with it and 64.8% even have never heard of mobile heath completely. Only 7.2% of Chinese mobile phone users installed mobile healthcare apps in their phones or mobile devices.

When choosing mobile health apps, Chinese mobile phone users pay close attention to security and quality of medical services, with 45.8% people most concern over security and 25.3% emphasize on quality, in addition they also care about the cost that they have to bear and promptness of service.

A survey on improvements of mobile health that doctors expected in 2013 shows that 44% of respondent doctors hope that mobile health can promote hospitals’ internal communication and 33% want mobile health to reduce administrative time.

Table of Content

1. Overview of Mobile Health1.1 Basic Overview of Medical Industry 1.2 Definition and Connotation of Mobile Health1.2.1 Concept 1.2.2 Superiority

2. Overall Operation Status of Global Mobile Health Industry2.1 Development Status of Global Mobile Health Industry2.2 Charge Mode of Foreign Mobile Health Industry 2.2.1 Charge Drug Companies2.2.2 Charge Doctors 2.2.3 Charge Insurance Companies2.2.4 Charge Hospitals2.2.5 Charge Consumers2.3 Development Prospect of Global Telemedicine Industry 2.3.1 The Global Irresistible Trend of E-health Care2.3.2 Development Prospect of Global Mobile Health

3. Operation Environment of China Mobile Health Market3.1 Macro Development Environment 3.2 Policy Environment3.3 Social Environment3.3.1 Population Size and Structure3.3.2 Aging of Population and Change of Disease Spectrum

4. Development Analysis of China Mobile Internet Industry 4.1 Internet Basic Resources4.2 Overall Scale of Netizen 4.3 Internet Application Situation 4.4 Scale of Mobile Netizen 4.5 Structural Analysis of Netizen4.5.1 Sex Structure4.5.2 Age Structure4.5.3 Educational Background Structure4.5.4 Occupational Structure4.5.5 Income Structure4.6 Application Situation of Mobile Netizen

5. Operation Status of China Medical Treatment and Public Health Industry5.1 Overall Operation 5.2 Existing Problems

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