ResearchMoz | Car Purchasing Process Industry Trend, Size, Share, Growth and Analysis in China 2014

Car financing is finding greater acceptance among consumers now than before, while car makers and dealers are focusing more on brand building through improving their consumer service and advice, both through sales outlets and online, as well as focusing on their brand experience beyond just the cars themselves.

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Table of Content

Introduction

Definition
Report structure
Methodology
Abbreviations

Executive Summary

The market
Figure 1: China – Total volume passenger car sales, 2009-19
Companies and brands
Figure 2: China – Top 10 passenger cars brand market share, by volume (%), 2012/13
The consumer
Target consumer groups
Figure 3: China – Car purchasing key target consumer groups, June 2014
Car ownership status
Figure 4: Consumer car ownership status, June 2014
Car purchasing plan
Figure 5: Consumer intention to buy a car, June 2014
Car type ownership
Figure 6: Types of car already owned, by brand, June 2014
Replacement cars purchased
Figure 7: Types of replacement cars purchased, by price range, June 2014
Types of cars planned for purchase
Figure 8: Types of cars for planned purchase (versus already owned), by car body type, June 2014
Planned purchase choice factors
Figure 9: Factors important to consumers in choosing which car to buy, June 2014
Consumer habits when purchasing a car
Figure 10: Consumer habits when purchasing a car, June 2014
Attitudes by car brand
Figure 11: Correspondence map, by car brands, June 2014
Attitudes towards car buying process
Figure 12: Consumer attitudes towards the car buying process, by online versus offline information, June 2014
Key issues
Financing finding its place
Brand building through service and advice
Building brand within the online matrix
Accentuate the experience
What we think

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Issues and Insights

Financing finding its place
The facts
The implications
Brand building through service and advice
The facts
The implications
Building brand within the online matrix
The facts
The implications
Accentuate the experience
The facts
The implications

Trend Application

Collective Intelligence
Middle Class Heroes
Return to the Experts

Market Size and Forecast

Key points
Total passenger car sales
Figure 13: China – Total volume passenger car sales, 2009-19
New passenger car sales
Figure 14: China – Total volume new passenger car sales, 2009-19
New passenger car sectors
Figure 15: China – Passenger cars market segmentation, by volume (new registrations), 2011-13
Second-hand passenger car sales
Figure 16: China – Total volume second-hand passenger car sales, 2009-19

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