Blog posts • Mar 10, 2014 11:00 EDT
“If there is one thing I want to do,” declared Ashely Brown in late 2013, “it’s kill off the press release.” The sound bite proved memorable coming as it did from the man charged with digital communications at The Coca-Cola Company. But in retrospect, it’s not the rhetoric that matters. Rather it’s the rest that’s worth noting.
Blog posts • Mar 03, 2014 11:00 EST
One of the keys to getting the story of your brand right online is to understand your audience and, as a consequence, to understand the myth of virality. Or in the words of Collective Content’s managing director Tony Hallett: “For brands it’s not always about virality. It’s about reaching the right people.”
News • Feb 24, 2014 11:00 EST
"When the lights went out at the Super Bowl on 3 February 2013, a metaphorical light bulb went on above the head of one of the editorial marketers working for Nabisco, makers of the Oreo cookie. And in that moment, real-time content marketing went mainstream…"
News • Feb 17, 2014 10:58 EST
Fuelled by a desire to give our customers first-rate insights and intelligence into how successful their PR activities are, Mynewsdesk’s team of designers and developers have worked tirelessly to deliver statistics that are more accurate and effectively presented.
Blog posts • Nov 27, 2013 11:42 EST
What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.
Blog posts • Nov 20, 2013 11:15 EST
We look at the social enterprise Elephant Parade and how they have mastered PR for their campaigns. We hope you will find some useful hints and tips to use for your own campaigns.
Blog posts • Nov 13, 2013 11:05 EST
Katie Moffat, an Online PR and social media specialist, presents the top digital tools to make your working life easier and more efficient.
Blog posts • Nov 06, 2013 10:45 EST
Jon Bernstein is a digital media consultant, writer and editor. He was the the Digital Director and Deputy Editor at the New Statesman, the Multimedia Editor at Channel 4 news, Launch Editor of Channel 4 FactCheck as well as Editor-in Chief at Directgov and silicon.com.
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