What a CMO needs from PR – Narratives, Creativity and Difficult Questions

Blog posts   •   Apr 23, 2018 09:30 EDT

​Akkurat nå pågår den tiende utgaven av World PR Forum, verdens største PR- og kommunikasjonskonferanse – og denne gangen avholdes arrangementet i Oslo. Det er organisasjonen Global Alliance som står bak arrangementet. Hvert år velger de et lokalt vertsland å samarbeide med, og i år falt valget på den norske Kommunikasjonsforeningen.

New report: Scepticism among journalists towards working for brands

Press Releases   •   Mar 22, 2018 09:00 EDT

Only one out of five journalists are open to working for brands, according to a report that Mynewsdesk releases today. It’s the fourth report from the annual journalist survey, and it explores journalists views on brand journalism and what companies need to do to attract new talent.

Mynewsdesk and Ragan Communications partner to make digital PR easy

Press Releases   •   Mar 15, 2018 13:11 EDT

PR SaaS company Mynewsdesk and Ragan Communications partner to make digital PR and communications easy for brand communicators across the U.S. The partnership is announced by Mark Ragan, Ragan Communications CEO, at the Social Media Conference in Orlando later today.

Media overhaul needed now

Blog posts   •   Mar 09, 2018 10:00 EST

The current crisis of trust in the news media is far from over. Based on the feedback Mynewsdesk has collected from journalists, and looking at the latest results from the Edelman Trust Barometer and Pew Research Center, the media is currently the "least trusted global institution."

The risks of social media for sourcing stories

Blog posts   •   Mar 05, 2018 10:00 EST

Recent fake news controversies have forced journalists to look with more critical eyes at social media channels. And today, journalists may find themselves even using social media more sparingly to source stories, vet ideas and share information.

Journalist Martin Schibbye discusses the role of social media

Blog posts   •   Feb 28, 2018 09:00 EST

​Over the last year or so, many have started to examine, debate and question the role social media has in how it affects news reporting and news consumption, not to mention the rapid spreading of fake news.

7 out of 10 journalists believe Facebook has too much power

Press Releases   •   Feb 22, 2018 09:00 EST

Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.

Strengthened international position fueled growth for Mynewsdesk in 2017

Press Releases   •   Feb 13, 2018 11:00 EST

Mynewsdesk can confirm a strong year in 2017. According CEO Mattias Malmström, the success is due to continued international growth - and Mynewsdesk currently have users in over 100 countries.

New eBook: How to improve your media relations

News   •   Jan 12, 2018 09:00 EST

Today, Mynewsdesk is releasing the second part of this year’s journalist survey - “A Case of Overconfidence”. And the message is clear - journalists are far from satisfied with the quality of the content they receive from PR professionals.

#AskTheExperts: 2018 PR Predictions

Blog posts   •   Jan 02, 2018 14:10 EST

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

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