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Mynewsdesk officially launches its Agency Partnership Programme

News   •   Apr 10, 2014 04:53 EDT

As the PR industry adapts to the changing media landscape and the developing trends in digital communications, we've been working with an increasing number of agencies to help them better support their clients. As a result we have decided to make an official offering with the launch our Agency Partnership Programme.

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Why Small rather than Big Data will be the buzzword for 2014

Blog posts   •   Mar 24, 2014 11:20 EDT

“Big Data” was a buzzword which dominated many of the debates within the PR industry in 2013. However, as Brendon Craigie wrote in an article for PR Moment "big data is becoming an excuse for not knowing what you’re talking about". But why should we measure PR and need it be as complicated as many Big Data advocates would have you believe?

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How to build your organisation's internal newsroom

Blog posts   •   Mar 17, 2014 11:15 EDT

David Taylor, Head of Social Strategy at Zoodikers, gives his advice on setting up your own internal newsroom.

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Thinking beyond the press release: a mission statement for brands

Blog posts   •   Mar 10, 2014 11:00 EDT

“If there is one thing I want to do,” declared Ashely Brown in late 2013, “it’s kill off the press release.” The sound bite proved memorable coming as it did from the man charged with digital communications at The Coca-Cola Company. But in retrospect, it’s not the rhetoric that matters. Rather it’s the rest that’s worth noting.

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The myth of virality: 10 steps to building the perfect newsroom

Blog posts   •   Mar 03, 2014 11:00 EST

One of the keys to getting the story of your brand right online is to understand your audience and, as a consequence, to understand the myth of virality. Or in the words of Collective Content’s managing director Tony Hallett: “For brands it’s not always about virality. It’s about reaching the right people.”

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The Rise of the Brand Newsroom

News   •   Feb 24, 2014 11:00 EST

"When the lights went out at the Super Bowl on 3 February 2013, a metaphorical light bulb went on above the head of one of the editorial marketers working for Nabisco, makers of the Oreo cookie. And in that moment, real-time content marketing went mainstream…"

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Analytics on Mynewsdesk just got better

News   •   Feb 17, 2014 10:58 EST

Fuelled by a desire to give our customers first-rate insights and intelligence into how successful their PR activities are, Mynewsdesk’s team of designers and developers have worked tirelessly to deliver statistics that are more accurate and effectively presented.

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How I reached 5,000 followers

Blog posts   •   Nov 27, 2013 11:42 EST

What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.

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How a little elephant inspired so many big stories...

Blog posts   •   Nov 20, 2013 11:15 EST

We look at the social enterprise Elephant Parade and how they have mastered PR for their campaigns. We hope you will find some useful hints and tips to use for your own campaigns.

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Digital tools for PR pros that will transform your working day

Blog posts   •   Nov 13, 2013 11:05 EST

Katie Moffat, an Online PR and social media specialist, presents the top digital tools to make your working life easier and more efficient.

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About Mynewsdesk

Tell your story with your newsroom

Mynewsdesk is the leading all-in-one newsroom and multimedia PR platform.

Over 30,000 brands as diverse as Coca-Cola, Google, Ford, Canon, LG, Lego, IKEA, L'Oréal, and EMI use Mynewsdesk to manage and measure their PR activity, achieve greater online visibility across search and social media, connect with their key influencers, and tell their stories.