Blog posts • Nov 11, 2017 15:01 EST
The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.
Blog posts • May 21, 2014 06:23 EDT
As you are a modern communications professional, we want to hear your views on the future of the industry ahead of our conference #FutureComms14 on 18th June. Completing this quick survey will contribute to the insights we're gathering from hundreds of communicators. This information will be used to create a concise report for you, so you can keep a step ahead.
Blog posts • Mar 24, 2014 11:20 EDT
“Big Data” was a buzzword which dominated many of the debates within the PR industry in 2013. However, as Brendon Craigie wrote in an article for PR Moment "big data is becoming an excuse for not knowing what you’re talking about". But why should we measure PR and need it be as complicated as many Big Data advocates would have you believe?
Blog posts • Mar 17, 2014 11:15 EDT
David Taylor, Head of Social Strategy at Zoodikers, gives his advice on setting up your own internal newsroom.
Blog posts • Mar 10, 2014 11:00 EDT
“If there is one thing I want to do,” declared Ashely Brown in late 2013, “it’s kill off the press release.” The sound bite proved memorable coming as it did from the man charged with digital communications at The Coca-Cola Company. But in retrospect, it’s not the rhetoric that matters. Rather it’s the rest that’s worth noting.
Blog posts • Mar 03, 2014 11:00 EST
One of the keys to getting the story of your brand right online is to understand your audience and, as a consequence, to understand the myth of virality. Or in the words of Collective Content’s managing director Tony Hallett: “For brands it’s not always about virality. It’s about reaching the right people.”
Blog posts • Nov 27, 2013 11:42 EST
What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.
Blog posts • Nov 20, 2013 11:15 EST
We look at the social enterprise Elephant Parade and how they have mastered PR for their campaigns. We hope you will find some useful hints and tips to use for your own campaigns.
Blog posts • Nov 13, 2013 11:05 EST
Katie Moffat, an Online PR and social media specialist, presents the top digital tools to make your working life easier and more efficient.
Blog posts • Nov 06, 2013 10:45 EST
Jon Bernstein is a digital media consultant, writer and editor. He was the the Digital Director and Deputy Editor at the New Statesman, the Multimedia Editor at Channel 4 news, Launch Editor of Channel 4 FactCheck as well as Editor-in Chief at Directgov and silicon.com.
Blog posts • Oct 16, 2013 11:15 EDT
Parry Malm, Account Director at Adestra, a leading Email Service Provider, talks about his latest paper on subject lines and gives his advice on how to improve the effectiveness of your emails.
Blog posts • Nov 14, 2011 04:19 EST
Earlier this week, Google launched the possibility to create company and brand “pages” on Google Plus. Naturally, we were very curious and eager to test out the feature’s possibilities for Mynewsdesk, and be one of the first companies to register for a Google+ page.
Blog posts • Nov 11, 2011 04:57 EST
Communicators have seen a veritable bumper crop of infographics flash across their screens this year. And yes, there is a risk that you might bemoan yet another one about Google versus Facebook. But we’ve come across one recently that deals with an issue other than user stats, functionality, or even employee perks.
Blog posts • Nov 08, 2011 06:30 EST
We’ve been using WordPress as our blog platform since we started. What we love about WordPress is that it’s an OpenSource project, meaning that the possibilities are literally endless. We can customize the blog completely to our liking, by applying our own designs, as well as installing specific plugins.
Blog posts • Nov 02, 2011 09:03 EDT
What happens when you lock in some of Sweden’s most innovative web developers for 24 hours and let them compete against each other to come up with the best business idea? Well, developers from Mynewsdesk will emerge victorious, of course.