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What a CMO needs from PR – Narratives, Creativity and Difficult Questions

What a CMO needs from PR – Narratives, Creativity and Difficult Questions

Blog posts   •   Apr 23, 2018 09:30 EDT

​Akkurat nå pågår den tiende utgaven av World PR Forum, verdens største PR- og kommunikasjonskonferanse – og denne gangen avholdes arrangementet i Oslo. Det er organisasjonen Global Alliance som står bak arrangementet. Hvert år velger de et lokalt vertsland å samarbeide med, og i år falt valget på den norske Kommunikasjonsforeningen.

Media overhaul needed now

Media overhaul needed now

Blog posts   •   Mar 09, 2018 10:00 EST

The current crisis of trust in the news media is far from over. Based on the feedback Mynewsdesk has collected from journalists, and looking at the latest results from the Edelman Trust Barometer and Pew Research Center, the media is currently the "least trusted global institution."

The risks of social media for sourcing stories

The risks of social media for sourcing stories

Blog posts   •   Mar 05, 2018 10:00 EST

Recent fake news controversies have forced journalists to look with more critical eyes at social media channels. And today, journalists may find themselves even using social media more sparingly to source stories, vet ideas and share information.

Journalist Martin Schibbye discusses the role of social media

Journalist Martin Schibbye discusses the role of social media

Blog posts   •   Feb 28, 2018 09:00 EST

​Over the last year or so, many have started to examine, debate and question the role social media has in how it affects news reporting and news consumption, not to mention the rapid spreading of fake news.

#AskTheExperts: 2018 PR Predictions

#AskTheExperts: 2018 PR Predictions

Blog posts   •   Jan 02, 2018 14:10 EST

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

​How To Measure Reach With Mynewsdesk

​How To Measure Reach With Mynewsdesk

Blog posts   •   Dec 12, 2017 06:33 EST

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?

Are Facebook and Google Destroying Trust?

Are Facebook and Google Destroying Trust?

Blog posts   •   Nov 23, 2017 06:30 EST

A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?

How News Reporting and Media Technology Are Evolving

How News Reporting and Media Technology Are Evolving

Blog posts   •   Nov 11, 2017 15:01 EST

​The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.

How to use Mynewsdesk to Identify and Engage Your Audience

How to use Mynewsdesk to Identify and Engage Your Audience

Blog posts   •   Sep 14, 2017 06:26 EDT

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

How To Create And Publish Stories With Mynewsdesk

How To Create And Publish Stories With Mynewsdesk

Blog posts   •   Sep 01, 2017 06:24 EDT

All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.

Why Your Brand Content Is Struggling & How To Fix It

Why Your Brand Content Is Struggling & How To Fix It

Blog posts   •   Aug 15, 2017 06:31 EDT

​Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.

4 Ways to Create a PR A-Team

4 Ways to Create a PR A-Team

Blog posts   •   Jun 01, 2017 06:20 EDT

​Are you looking to recruit new talent? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental if you want to fulfil or even exceed your business objectives.

How to Get Started with Digital PR

How to Get Started with Digital PR

Blog posts   •   Apr 27, 2017 06:21 EDT

​The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before. There has never been a better time to expand your digital PR efforts.

​Why Media Monitoring is Important for Your Business

​Why Media Monitoring is Important for Your Business

Blog posts   •   Mar 17, 2017 06:18 EDT

If you’re serious about your business’ long-term success, understanding what’s going on in your industry is a fundamental first step. Media monitoring can help you keep up to date with the latest industry trends - and it needn’t take too much of your time or resources. Here are some reasons why you need to monitor the media for industry news:

What Tools Are PR Professionals Using In 2017?

What Tools Are PR Professionals Using In 2017?

Blog posts   •   Feb 28, 2017 06:14 EST

You can have the best digital PR strategy ever – it ties to business objectives, clearly outlines your goals and sets measurable benchmarks. But if you don’t have the right technology to implement it, the strategy is worthless.

PR Academy | ​Three excellent examples of PR storytelling

PR Academy | ​Three excellent examples of PR storytelling

Blog posts   •   Dec 15, 2016 10:54 EST

If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.

PR Academy | Influencer relations - The easy way to get an audience

PR Academy | Influencer relations - The easy way to get an audience

Blog posts   •   Dec 01, 2016 10:38 EST

​Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.

PR Academy | A quick intro to Digital PR

PR Academy | A quick intro to Digital PR

Blog posts   •   Nov 30, 2016 04:22 EST

We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.

5 SEO Boosting #BrandNewsroom Tips

5 SEO Boosting #BrandNewsroom Tips

Blog posts   •   Nov 25, 2015 11:51 EST

​SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not.

What's your view on the future of comms?

What's your view on the future of comms?

Blog posts   •   May 21, 2014 06:23 EDT

As you are a modern communications professional, we want to hear your views on the future of the industry ahead of our conference #FutureComms14 on 18th June. Completing this quick survey will contribute to the insights we're gathering from hundreds of communicators. This information will be used to create a concise report for you, so you can keep a step ahead.