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What a CMO needs from PR – Narratives, Creativity and Difficult Questions

What a CMO needs from PR – Narratives, Creativity and Difficult Questions

Blog posts   •   Apr 23, 2018 09:30 EDT

​Akkurat nå pågår den tiende utgaven av World PR Forum, verdens største PR- og kommunikasjonskonferanse – og denne gangen avholdes arrangementet i Oslo. Det er organisasjonen Global Alliance som står bak arrangementet. Hvert år velger de et lokalt vertsland å samarbeide med, og i år falt valget på den norske Kommunikasjonsforeningen.

New report: Scepticism among journalists towards working for brands

New report: Scepticism among journalists towards working for brands

Press Releases   •   Mar 22, 2018 09:00 EDT

Only one out of five journalists are open to working for brands, according to a report that Mynewsdesk releases today. It’s the fourth report from the annual journalist survey, and it explores journalists views on brand journalism and what companies need to do to attract new talent.

Mynewsdesk and Ragan Communications partner to make digital PR easy

Mynewsdesk and Ragan Communications partner to make digital PR easy

Press Releases   •   Mar 15, 2018 13:11 EDT

PR SaaS company Mynewsdesk and Ragan Communications partner to make digital PR and communications easy for brand communicators across the U.S. The partnership is announced by Mark Ragan, Ragan Communications CEO, at the Social Media Conference in Orlando later today.

Media overhaul needed now

Media overhaul needed now

Blog posts   •   Mar 09, 2018 10:00 EST

The current crisis of trust in the news media is far from over. Based on the feedback Mynewsdesk has collected from journalists, and looking at the latest results from the Edelman Trust Barometer and Pew Research Center, the media is currently the "least trusted global institution."

The risks of social media for sourcing stories

The risks of social media for sourcing stories

Blog posts   •   Mar 05, 2018 10:00 EST

Recent fake news controversies have forced journalists to look with more critical eyes at social media channels. And today, journalists may find themselves even using social media more sparingly to source stories, vet ideas and share information.

Journalist Martin Schibbye discusses the role of social media

Journalist Martin Schibbye discusses the role of social media

Blog posts   •   Feb 28, 2018 09:00 EST

​Over the last year or so, many have started to examine, debate and question the role social media has in how it affects news reporting and news consumption, not to mention the rapid spreading of fake news.

7 out of 10 journalists believe Facebook has too much power

7 out of 10 journalists believe Facebook has too much power

Press Releases   •   Feb 22, 2018 09:00 EST

Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.

Strengthened international position fueled growth for Mynewsdesk in 2017

Strengthened international position fueled growth for Mynewsdesk in 2017

Press Releases   •   Feb 13, 2018 11:00 EST

Mynewsdesk can confirm a strong year in 2017. According CEO Mattias Malmström, the success is due to continued international growth - and Mynewsdesk currently have users in over 100 countries.

New eBook: How to improve your media relations

New eBook: How to improve your media relations

News   •   Jan 12, 2018 09:00 EST

Today, Mynewsdesk is releasing the second part of this year’s journalist survey - “A Case of Overconfidence”. And the message is clear - journalists are far from satisfied with the quality of the content they receive from PR professionals.

#AskTheExperts: 2018 PR Predictions

#AskTheExperts: 2018 PR Predictions

Blog posts   •   Jan 02, 2018 14:10 EST

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

​How To Measure Reach With Mynewsdesk

​How To Measure Reach With Mynewsdesk

Blog posts   •   Dec 12, 2017 06:33 EST

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?

Are Facebook and Google Destroying Trust?

Are Facebook and Google Destroying Trust?

Blog posts   •   Nov 23, 2017 06:30 EST

A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?

How News Reporting and Media Technology Are Evolving

How News Reporting and Media Technology Are Evolving

Blog posts   •   Nov 11, 2017 15:01 EST

​The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.

Fake News, Financial Uncertainty, and Lack of Trust - What Journalists Say About the Future of Media

Fake News, Financial Uncertainty, and Lack of Trust - What Journalists Say About the Future of Media

Press Releases   •   Sep 14, 2017 07:02 EDT

50 percent of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. More than one-half of journalists surveyed view fake news as a long-term, intractable problem.

How to use Mynewsdesk to Identify and Engage Your Audience

How to use Mynewsdesk to Identify and Engage Your Audience

Blog posts   •   Sep 14, 2017 06:26 EDT

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

How To Create And Publish Stories With Mynewsdesk

How To Create And Publish Stories With Mynewsdesk

Blog posts   •   Sep 01, 2017 06:24 EDT

All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.

Why Your Brand Content Is Struggling & How To Fix It

Why Your Brand Content Is Struggling & How To Fix It

Blog posts   •   Aug 15, 2017 06:31 EDT

​Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.

Mynewsdesk Awarded Bronze at Cannes Lions

Mynewsdesk Awarded Bronze at Cannes Lions

Press Releases   •   Jun 21, 2017 09:00 EDT

​Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night. The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign. The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.

​Mynewsdesk Nominated For Four Awards At Cannes Lions

​Mynewsdesk Nominated For Four Awards At Cannes Lions

Press Releases   •   Jun 20, 2017 10:00 EDT

Mynewsdesk and Edelman Deportivo have received further global recognition for their 2016 campaign, Give A Beep, with four nominations at Cannes Lions. The campaign is nominated in four categories; Best PR Campaign, Best Digital Craft and two in the Best Mobile Campaign category.

4 Ways to Create a PR A-Team

4 Ways to Create a PR A-Team

Blog posts   •   Jun 01, 2017 06:20 EDT

​Are you looking to recruit new talent? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental if you want to fulfil or even exceed your business objectives.