Blog posts • Nov 11, 2017 15:01 EST
The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.
Fake News, Financial Uncertainty, and Lack of Trust - What Journalists Say About the Future of Media
Press Releases • Sep 14, 2017 07:02 EDT
50 percent of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. More than one-half of journalists surveyed view fake news as a long-term, intractable problem.
Press Releases • Apr 21, 2016 08:00 EDT
Mynewsdesk surveyed over 2,000 journalists around the world to get their views and expectations of the journalism industry. Here are the findings. #journotrends16
News • Jan 30, 2016 08:28 EST
Good news for all of our users! We've JUST rolled out the first part of several major product improvements we have planned for 2016. As you can see when you log in, we’ve freshened up the design of the entire tool. But don’t worry - all your favourite features are still in the same place as before - but this new look and feel will hopefully enhance the way you use Mynewsdesk.
News • Nov 20, 2015 10:46 EST
Here at Mynewsdesk, we strive to ensure your communications is at its best. We focus on constantly improving our platform and make frequent updates to improve your user experience and bolster the strength of your newsroom. We implemented some changes this morning which are now visible within your dashboard!
News • Nov 20, 2015 10:34 EST
Last night, hundreds of PR professionals, agencies and clients gathered at the magnificent Nordic Museum in Stockholm to compete for this year's best PR campaigns. Mynewsdesk, along with Edelman Deportivo, was nominated for "B2B of The Year" and "Content Marketing of The Year". And guess what...we only went and walked away with silver and gold!
Press Releases • Jun 03, 2015 08:09 EDT
Mynewsdesk today announced that Mattias Malmström is the company’s new CEO. Malmström’s main task as CEO is to continue driving Mynewsdesk’s rapid growth thereby strengthening its position as a leader in modern communications and content technology.
News • May 21, 2014 06:27 EDT
On Wednesday 18th June FutureComms14 will bring together some of the world's leading PR & marketing communications speakers and practitioners to share their knowledge and best practice advice on meeting the communications challenges of today and the near future.
Blog posts • May 21, 2014 06:23 EDT
As you are a modern communications professional, we want to hear your views on the future of the industry ahead of our conference #FutureComms14 on 18th June. Completing this quick survey will contribute to the insights we're gathering from hundreds of communicators. This information will be used to create a concise report for you, so you can keep a step ahead.
News • Apr 10, 2014 04:53 EDT
As the PR industry adapts to the changing media landscape and the developing trends in digital communications, we've been working with an increasing number of agencies to help them better support their clients. As a result we have decided to make an official offering with the launch our Agency Partnership Programme.
Blog posts • Mar 24, 2014 11:20 EDT
“Big Data” was a buzzword which dominated many of the debates within the PR industry in 2013. However, as Brendon Craigie wrote in an article for PR Moment "big data is becoming an excuse for not knowing what you’re talking about". But why should we measure PR and need it be as complicated as many Big Data advocates would have you believe?
Blog posts • Mar 17, 2014 11:15 EDT
David Taylor, Head of Social Strategy at Zoodikers, gives his advice on setting up your own internal newsroom.
Blog posts • Mar 10, 2014 11:00 EDT
“If there is one thing I want to do,” declared Ashely Brown in late 2013, “it’s kill off the press release.” The sound bite proved memorable coming as it did from the man charged with digital communications at The Coca-Cola Company. But in retrospect, it’s not the rhetoric that matters. Rather it’s the rest that’s worth noting.
Blog posts • Mar 03, 2014 11:00 EST
One of the keys to getting the story of your brand right online is to understand your audience and, as a consequence, to understand the myth of virality. Or in the words of Collective Content’s managing director Tony Hallett: “For brands it’s not always about virality. It’s about reaching the right people.”
News • Feb 24, 2014 11:00 EST
"When the lights went out at the Super Bowl on 3 February 2013, a metaphorical light bulb went on above the head of one of the editorial marketers working for Nabisco, makers of the Oreo cookie. And in that moment, real-time content marketing went mainstream…"
News • Feb 17, 2014 10:58 EST
Fuelled by a desire to give our customers first-rate insights and intelligence into how successful their PR activities are, Mynewsdesk’s team of designers and developers have worked tirelessly to deliver statistics that are more accurate and effectively presented.
Blog posts • Nov 27, 2013 11:42 EST
What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.
Blog posts • Nov 20, 2013 11:15 EST
We look at the social enterprise Elephant Parade and how they have mastered PR for their campaigns. We hope you will find some useful hints and tips to use for your own campaigns.
Blog posts • Nov 13, 2013 11:05 EST
Katie Moffat, an Online PR and social media specialist, presents the top digital tools to make your working life easier and more efficient.