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Strengthened international position fueled growth for Mynewsdesk in 2017

Strengthened international position fueled growth for Mynewsdesk in 2017

Press Releases   •   Feb 13, 2018 11:00 EST

Mynewsdesk can confirm a strong year in 2017. According CEO Mattias Malmström, the success is due to continued international growth - and Mynewsdesk currently have users in over 100 countries.

New eBook: How to improve your media relations

New eBook: How to improve your media relations

News   •   Jan 12, 2018 09:00 EST

Today, Mynewsdesk is releasing the second part of this year’s journalist survey - “A Case of Overconfidence”. And the message is clear - journalists are far from satisfied with the quality of the content they receive from PR professionals.

#AskTheExperts: 2018 PR Predictions

#AskTheExperts: 2018 PR Predictions

Blog posts   •   Jan 02, 2018 14:10 EST

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

​How To Measure Reach With Mynewsdesk

​How To Measure Reach With Mynewsdesk

Blog posts   •   Dec 12, 2017 06:33 EST

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?

Are Facebook and Google Destroying Trust?

Are Facebook and Google Destroying Trust?

Blog posts   •   Nov 23, 2017 06:30 EST

A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?

How News Reporting and Media Technology Are Evolving

How News Reporting and Media Technology Are Evolving

Blog posts   •   Nov 11, 2017 15:01 EST

​The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.

Fake News, Financial Uncertainty, and Lack of Trust - What Journalists Say About the Future of Media

Fake News, Financial Uncertainty, and Lack of Trust - What Journalists Say About the Future of Media

Press Releases   •   Sep 14, 2017 07:02 EDT

50 percent of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. More than one-half of journalists surveyed view fake news as a long-term, intractable problem.

How to use Mynewsdesk to Identify and Engage Your Audience

How to use Mynewsdesk to Identify and Engage Your Audience

Blog posts   •   Sep 14, 2017 06:26 EDT

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

How To Create And Publish Stories With Mynewsdesk

How To Create And Publish Stories With Mynewsdesk

Blog posts   •   Sep 01, 2017 06:24 EDT

All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.

Why Your Brand Content Is Struggling & How To Fix It

Why Your Brand Content Is Struggling & How To Fix It

Blog posts   •   Aug 15, 2017 06:31 EDT

​Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.

Mynewsdesk Awarded Bronze at Cannes Lions

Mynewsdesk Awarded Bronze at Cannes Lions

Press Releases   •   Jun 21, 2017 09:00 EDT

​Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night. The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign. The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.

​Mynewsdesk Nominated For Four Awards At Cannes Lions

​Mynewsdesk Nominated For Four Awards At Cannes Lions

Press Releases   •   Jun 20, 2017 10:00 EDT

Mynewsdesk and Edelman Deportivo have received further global recognition for their 2016 campaign, Give A Beep, with four nominations at Cannes Lions. The campaign is nominated in four categories; Best PR Campaign, Best Digital Craft and two in the Best Mobile Campaign category.

4 Ways to Create a PR A-Team

4 Ways to Create a PR A-Team

Blog posts   •   Jun 01, 2017 06:20 EDT

​Are you looking to recruit new talent? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental if you want to fulfil or even exceed your business objectives.

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Press Releases   •   Apr 27, 2017 11:00 EDT

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” won Best in Best Social Community Building and Engagement 2017 at The Webby Awards. Mynewsdesk - the digital communications and PR solution providers - challenged a customer to reach 100 million people through effective storytelling. After hundreds of applications, Hövding was the chosen customer for the campaign.

How to Get Started with Digital PR

How to Get Started with Digital PR

Blog posts   •   Apr 27, 2017 06:21 EDT

​The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before. There has never been a better time to expand your digital PR efforts.

​Why Media Monitoring is Important for Your Business

​Why Media Monitoring is Important for Your Business

Blog posts   •   Mar 17, 2017 06:18 EDT

If you’re serious about your business’ long-term success, understanding what’s going on in your industry is a fundamental first step. Media monitoring can help you keep up to date with the latest industry trends - and it needn’t take too much of your time or resources. Here are some reasons why you need to monitor the media for industry news:

What Tools Are PR Professionals Using In 2017?

What Tools Are PR Professionals Using In 2017?

Blog posts   •   Feb 28, 2017 06:14 EST

You can have the best digital PR strategy ever – it ties to business objectives, clearly outlines your goals and sets measurable benchmarks. But if you don’t have the right technology to implement it, the strategy is worthless.

PR Academy | ​Three excellent examples of PR storytelling

PR Academy | ​Three excellent examples of PR storytelling

Blog posts   •   Dec 15, 2016 10:54 EST

If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.

New Study Reveals The Impact of Technology in Revolutionising PR Roles

New Study Reveals The Impact of Technology in Revolutionising PR Roles

Press Releases   •   Dec 15, 2016 09:00 EST

Over 85% of PR professionals expect the focus on technology and digital PR to increase significantly in their organisations over the next five years, according to a global survey conducted by Mynewsdesk in cooperation with Berghs School of Communication.

PR Academy | Influencer relations - The easy way to get an audience

PR Academy | Influencer relations - The easy way to get an audience

Blog posts   •   Dec 01, 2016 10:38 EST

​Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.