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Fake News, Financial Uncertainty, and Lack of Trust - What Journalists Say About the Future of Media

Press Release   •   Sep 14, 2017 07:02 EDT

50 percent of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. More than one-half of journalists surveyed view fake news as a long-term, intractable problem.

Over 3,000 journalists and PR professionals participated in Mynewsdesk's global survey to share their views on the media industry in 2017 and its future.

The study also found that 69 percent of journalists fear that independent news organizations will no longer be financially viable in the future and 70 percent worry about professional stability, the results of the global survey found - download the report.

"The current crisis of confidence in the media landscape means that credibility is now more important than ever before. With so many news sources available, it is essential that journalists thoroughly review their sources of information before publishing news stories. But in an industry with such tight deadlines and reduced resources, this is now more of a challenge than ever before,” said Sofia Juhlin, Global Head of Marketing & Communications at Mynewsdesk.

The research also shows that journalists worry about the consolidation of power in the major social media companies - a concern that has become more apparent in 2017. Of the journalists we surveyed, 71 percent believe Facebook has too much power as a source of information, a finding aligned to the fact that people are increasingly finding and receiving news via algorithms and search.

Social media’s role as a source of information for journalists has decreased due to the rise of fake news. Last year 66 percent cited social media as an essential source of information, while this year only 53 percent cite it – a 13 percent drop.

Mynewsdesk surveys journalists annually, but this is the first time the organization has questioned journalists and PR professionals together. This year over 3,000 participants shared their views and predictions of the industry. The findings of the study are available in a report entitled “Navigating Change.”

For more information, please contact: 
Christopher Van Mossevelde, Content Manager at Mynewsdesk / +46 704 580 201

In connection with the survey, we asked seven experts to comment on today's news reporting and the future of media. From editors, journalists to PR professionals, the interviewees delivered their views on fake news, social media, technologies and channels.

Survey methodology

Mynewsdesk conducted a quantitative survey in June 2017 of journalists, editors, freelancers and communicators from the United States, United Kingdom, Ireland, Sweden, Norway, Denmark, Germany, Austria, Switzerland, Finland, Australia and Canada. The survey gathered 3,175 responses across two major categories: journalists (65%), and communications, PR, marketing professionals (35%).

About Mynewsdesk

Mynewsdesk is a leading digital PR and communications platform, with over 5,000 global customers and 77,000 users. The cloud-based service includes media coverage, news distribution, and analysis tools. Founded in Stockholm in 2003, the company now has over 220 employees in offices across Sweden, Norway, Denmark, Finland, Germany, UK, and Singapore. Mynewsdesk has been owned by NHST Media Group AS since 2008.