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Marketing, PR and communication trends 2012 - Brand journalism

Video   •   Nov 10, 2011 10:30 EST

Mynewsdesk's Jonathan Bean presents one of Mynewsdesk's predicted marketing, PR and communication trends 2012 and what the trend means to the communicator. Tell your own story! Brand journalism is ever on the increase, and more and more journalists are starting to work in corporate communications. What does that mean for your company?
License Creative Commons Attribution (?)
Video length 5:17