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Marketing, PR and communication trends 2012 - Decentralize social media

Video   •   Nov 08, 2011 05:35 EST

Mynewsdesk's Jonathan Bean presents one of Mynewsdesk's predicted marketing, PR and communication trends 2012 and what the trend means to the communicator. Should social media be controlled by the marketing/communication department or is decentralizing social media to all departments the key to success? Jonathan argues that every employee should be a brand ambassador.
License Creative Commons Attribution (?)
Video length 3:02