Over the past decade, the growth of veganism has increased exponentially. The proliferation of rice protein market can be strongly grounded to this changing demographic preference. Attesting to this strong backdrop, global vegan population in 2016 crossed almost 360 million, with the United States accounting for a major ratio. According to a reliable study- almost 3% of the U.S. population (around 7.5 million Americans) follow a vegetarian based diet, out of which approx. 1 million fall under the category of active vegans. These aforementioned statistics is quite an evidence to the escalating rice protein market demand in recent years. Vegans are becoming increasingly health conscious and are including vegetable proteins as nutritional supplements in their staple diet, subsequently impelling commercialization of Rice Protein Market.
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Penetrating a diversified application landscape, encompassing sports and energy nutrition, meat analogues & extenders, animal feed, bakery and confectionary, cosmetic, and pharmaceutical sectors, rice protein market is forecast to almost double its revenue collection in the coming seven years, from USD 60 million in 2016 to over USD 115 million by 2024. Research has indeed proved that intake of this value added nutritional supplements can prove to be more healthy and environmental friendly, subject to the fact that these vegetarian protein isolates maintains cholesterol and blood sugar level. In this regard, it is important to note that growing consciousness amongst global youth regarding maintaining a good physique is providing a significant push to rice protein market growth.
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Considering the product palate, rice protein industry is predominantly bifurcated into inorganic and organic isolates. While organic rice protein isolates are mainly implemented in sports & energy nutrition, dairy alternatives, meat & extenders, and bakery & confectioneries, inorganic isolates are more prevalent across pharmaceutical, food & beverage, animal feed and cosmetic sectors. Organic rice protein market has gained a remarkable traction over the recent years, driven by the expanding pool of vegan population. Wellness and sustainable environmental profile is further instigating a large mass to shift away from animal sourced food. Another profound sector heavily influencing rice protein market dynamics is dairy alternatives market. The future growth potential of dairy alternatives industry is forecast to be positively high, which in a way is translating a positive influence on organic rice protein business space as well. In fact, statistics claim organic rice protein market by the end of 2024, will surpass a valuation of USD 60 million. Regionally U.S. experiences a strong urge for dairy and meat free diet, which can be primarily credited for the significant expansion of the regional organic rice protein market. Global Market Insights, Inc. depict that U.S. organic rice protein industry will record a valuation of USD 1.5 million by the end of 2024
Worldwide, rice protein industry is rather concentrated with leading companies procuring a major chunk of the industry share. These players are known to focus on research and development to manufacture innovative products and reduce the manufacturing cost to attract a wider customer base. Some of the prominent players involved in rice protein market include RiceBran Technologies, Nutribiotic, Axiom Foods, AIDP Inc., Shafi Gluco Chem, and Golden Grain Group. Recently, FDA has granted GRAS certification to Axiom Foods for their organic brown rice protein ingredient, Oryzatein. Reportedly, this was the first time when a rice protein was acclaimed with such a designation by a renowned authority such as FDA. This grant in itself is a sure shot indication that rice protein market may soon enter mainstream food production, exploiting a vivid range of commercialization potentials in the years ahead.
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